FUEL EXPANDS THROUGH ACQUISITION OF CORK EVENT AGENCY
FUEL, one of Ireland’s leading creative production agencies, has announced the acquisition of Cork-based event management agency Leigh Gillen Events. The company has also announced the addition of 20 jobs. FUEL plans to operate out of The Marina Market Cork – pictured Co-founders of FUEL Brian McDermott and Jamie Deasy with newly appointed Director of Cork for FUEL Leigh Gillen.
Creative production agency adds 20 new jobs across Ireland
FUEL, one of Ireland’s leading creative production agencies, has announced the acquisition of Cork-based event management agency Leigh Gillen Events.
The company’s expansion into the Munster market comes at a time when brands and companies globally are looking for new and innovative ways to engage with customers and employees.
The acquisition of Leigh Gillen Events supports FUEL’s strategy to expand its operations in Ireland, the UK and the United States. FUEL has ambitious plans to grow its business with a mix of live and virtual events, brand experiences, employee engagement and gifting solutions.
FUEL currently employs a talented team of 70 at its Dublin headquarters, where it is also recruiting a further 10 staff to service its future needs. FUEL plans to operate out of The Marina Market Cork and grow its numbers in Cork to 10 within the next two years. FUEL will be recruiting for roles across creative, client services and production.
Jamie Deasy, Co-founder of FUEL, said: “FUEL is excited to grow its national presence through a new base in Cork. The entire region is a well-established home for many global companies who will look to engage with their employees and customers meaningfully, whether in Dublin, Dubai or Dunmanway. With Leigh and her team, we are in a strong position to ensure companies are both creative and innovative in that engagement.”
FUEL is also looking at options to replicate their successful Dublin studio space at a new location in Cork.
Leigh Gillen has over 20 years of experience running events in Cork and established one of Cork’s leading event agencies. Now appointed Director of Cork for FUEL, Leigh says: “I am excited to join the rapidly growing team at FUEL, and I very much look forward to engaging with companies in Cork and Munster, as well as expanding the events offering for my existing clients. Companies were challenged during the pandemic but have now learned that there are creative and bold ways to reach out and stand out. Using the latest technology, FUEL offers clients a global reach with their virtual & hybrid events and continues to provide the highest levels of expertise, advice, and solutions for clients.”
FUEL was established in 2013 by Jamie Deasy and Brian McDermott. The company pivoted significantly during COVID to adapt to the challenges faced by clients in each of its geographical markets.