Berkeley Global Marketing Leadership Programme: Drive Digital Transformation

Join us to learn more about our MII Global Marketing Leadership Programme, developed in conjunction with Berkeley Global, UC Berkeley. The content and curriculum are the result of an in-depth study of the latest research and the practices of leading industry experts in Digital Transformation Management and Marketing.

The best marketing leaders are influencers and change-makers. They drive their organisations forward, inspire and guide their teams as they take on complex challenges, and make a meaningful contribution to the business community and society at large.

Frederick Wehrle, Associate Dean Academic Affairs, Lecturer in Marketing Strategy, Product Management and Go-To-Market Strategies UC Berkeley Extension will be joined on the night with the 3 lead faculty of the programme to discuss the programme in detail. Also joining Frederick on the night will be Shane McGonigle, CEO Marketing Institute Ireland  who will discuss how this one-of-a-kind programme offers global expertise, local knowledge and academic rigour, and has been crafted to help you accelerate your career.


Associate Dean Academic Affairs, Lecturer in Marketing Strategy, Product Management and Go-To-Market Strategies UC Berkeley Extension

Frederick Wehrle

Dr. Frederick T. Wehrle, is a researcher specialized in innate human behavior and an expert in academic innovation and design. At Berkeley, he is developing fully integrated trans-disciplinary study programs that allow students and lifelong learners to acquire the specific skill set they need to succeed in their careers in the upcoming 4th industrial revolution. With his team, he brings together world-leading researchers from Berkeley and industry experts from Silicon Valley who work and teach at the forefront of academic innovation. In his prior positions, he has founded the Center for Global Engagement of Planeta Education and Universities France, he directed Accreditation and International Relations at Groupe EDC and served as Academic Director at Groupe IGS. He founded the Eye-Tracking Lab of ICD International Business School and has lectured at UC Berkeley, Grupo Planeta, Groupe EDC, Groupe IGS, University of Paris 1, Toulouse Business School, Amsterdam University of Applied Sciences, and Groupe IAM.

xAgile Executive, Coach, Transformational leader, Adjunct Professor at UC Berkeley

Pat Reed

Pat has proven success transforming large Agile organizations and developing world class enterprise Agile practices (including accounting, PMO, Portfolio Management, Strategy, Release, DevOps, Change, Performance Management and Adaptive Leadership and career processes and practices).

Pat has 40+ years of experience in leveraging cutting-edge technology, delivery and project management methods to solve challenging business problems. Her experience encompasses 15 years as Executive Director at the Walt Disney Company and Walt Disney Pictures & Television, five years at Universal Studios Motion Picture Group, CIO at GameWorks, and leading delivery management services and the agile transformation of global PMO as an Executive at Gap Inc for eight years. Pat co-founded iHoriz Inc. (Innovative Horizons) 8 years ago and has earned international recognition as a highly sought after executive and transformational coach, currently working with the most senior leaders of the Australian government and most of the major banks throughout Australia.

Pat’s unique skills include transformational leadership, connecting strategy to delivery and solving impossible business challenges by leveraging deep domain knowledge of human behavior, patterns, design thinking, and empirical (scientific) methods with a razor-like focus on value. Her academic background includes a BS in Psychology and MBA Pat regularly speaks at conferences and industry events locally and worldwide.

Executive Director, Fisher Centre for Business Analytics, UC Berkeley

Gauthier Vasseur

Gauthier Vasseur is a data analytics and digital transformation expert. His executive track record spans from large enterprises (Google, Oracle, Hyperion) to bootstrapped, series A and Pre-IPO companies. Gauthier has worked in finance, operations and marketing, building teams, analytics and scalable processes to fasten growth and improve transparency. He has brought his multifaceted experience and emphasis on data analytics into higher education.

Head of Revenue at Unbabel

Maria Gianotti,

Maria Gianotti is Head of Revenue at Unbabel, and has extensive marketing experience in technology, financial services and retail/e-commerce sectors. Her speciality is driving high-performing inbound and outbound marketing programs that target enterprise and midsize companies across retail/e-commerce, travel & hospitality, tech & finance sectors.

She also served as Former President for the American Marketing Association San Francisco (AMA SF), the largest association for marketers in the U.S.