2022 Consumer Trends with Mintel

Dentsu Ireland released Wave 1 of its 2025 Pulse Survey, a study of over 1,000 Irish consumers that reveals ongoing financial and global concerns heading into the new year.

We are proud to partner once again with Alternatives to deliver this insightful report, packed with key trends on careers in marketing, hybrid and flexible working, DE&I, salaries, and benefits.

We had an insightful webinar with RED C Research & Flahavan’s, exploring one of the core drivers of brand growth – Mental Availability.

The European Marketing Agenda 2025 discusses how AI is reshaping and now integrating with marketing and sales across Europe as a result of the explosive growth of GenAI.

This report is designed to provide you with the insights, data, and context needed to navigate the challenges and opportunities in the year ahead.

When devising a communications strategy to highlight O’Brien Fine Foods’ efforts to reduce its environmental impact, the Kildare based company landed on the idea of re-defining its purpose in response to the increasing challenges of climate change, biodiversity loss, public health and reduced social cohesion. Mairead Golden, Branded Sales and Marketing Director with O’Brien Fine Foods, explains that volatility in the market in recent years had forced the producer of premium cooked meats to think about futureproofing its brand.

We hosted a masterclass on the MII AIM Awards entry process with Mairead Golden, Sales & Marketing Director at O’Brien Fine Foods, winners of the 2024 Sustainability Award, along with Colin Gordon, Chair of the Judging Panel, who shared valuable insights into what the judges are looking for.

This year’s launch event saw over 80 MII members in attendance and featured an exclusive talk by Greta Hammel, Chief Marketing Officer at Promise Gluten Free and the 2024 Grand Prix award winner. Greta shared invaluable insights into her award-winning submission process.

The National Marketing Competency Framework defines the critical skills, knowledge and abilities that must be mastered by marketing professionals in Ireland.

The “Big Time” Who Won Sponsorship Series 2024 was a huge success, bringing together industry leaders, top brands, and athletes for a day of inspiring insights and actionable strategies.