1.030 Million Watch Messi Win World Cup On RTE

Dec 19, 22
Industry News

1.030 Million Watch Messi Win World Cup On RTE

After a thrilling 64 games, it came down to one of the most exciting world cup finals in living memory as Argentina and France battled it right out to the bitter end in a penalty shootout which resulted in the world’s greatest player winning the ultimate prize and lifting the World Cup trophy. RTÉ provided live coverage of all 64 games across RTÉ2, RTÉ Player and RTÉ News Channel to Irish audiences over the past month. Yesterday’s World Cup Final saw record numbers of 780,000 (59% share) on RTÉ2 and also 478,000 live streams on RTÉ Player. The final peaked at 17.54 when 1.030M viewers sat on the edge of their seat as Messi went up against Mbappe in a nail-biting penalty shootout.

The road to the final saw huge audiences as

– 784,000 watched Argentina’s semi-final victory over Croatia, the most-watched match on RTÉ2.
– England v France was in third overall place with a 760,000 average audience.
– France v Morocco was the fourth biggest match on RTÉ2 scoring 632,000 viewing average.
– There were also 8.5 million total streams recorded across the tournament. The Final had 478k live streams.

Group Head of RTÉ Sport, Declan McBennett, said: “The “Messi Mbappe” World Cup brought about audience engagement at unprecedented levels and is a tribute to the professionalism of those involved from presenters, pundits and production teams.”

Head of RTÉ Player, Aoife Byrne, said: “We are thrilled with the performance of the FIFA World Cup on RTÉ Player. Our focus over the past two years has been on investing in and improving the reliability and resilience of RTÉ Player and particularly our ability to scale to meet the rapidly increasing audiences we’re seeing, both live and on-demand. The user experience achieved during the World Cup where RTÉ Player delivered its highest concurrent audience ever demonstrates the effectiveness of these works.”
RTÉ coverage of the FIFA World Cup 2022™ was sponsored by Hyundai and KFC. All above TV figures are based on Inds 4+, Live+VOSDAL.

RTÉ Player Streams

Group Stage Week 1 (20 games): 2.5 million streams
Group Stage Week 2 (28 games): 2.2 million streams
R16 (8 games): 1.2 million streams
QF (4 games): 1.01 million streams
SF (2 games): 402k streams
Final 478k streams

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Orla Mitchell

Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy, Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra, 5, Doublemint and Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy).

Prior to this role she held the position of Chief Marketing Officer for Wrigley preceding the integration of the Mars Confectionery businesses. Orla was with Mars for 18 years in several different roles, and her business and marketing expertise across multiple regions make her a highly experienced strategic and marketing resource. Before joining Wrigley, Orla served as the CMO for Mars Global Food, where she promoted marketing excellence across the company’s global good business and helped create a strategic growth agenda.

Prior to that, she was the European Marketing Director for Mars Foods Europe, where she was responsible for marketing Mars’ sauce brands in Europe. Orla began her time with Mars as the Marketing Director of Petcare for Mars Ireland and has moved up in the Marketing function since then. Orla has a passion for developing sustainable business legacy and growth strategies and has led several business turnarounds during her career to date. She is also very experienced in developing iconic and multi award winning communications campaigns.

Patrick Kennedy | Pinterest

Patrick is a marketing scientist with 15 years experience helping brands turn rigorous measurement into growth—across brand and performance, and from SMBs to Enterprise.

Today he leads Global Scaled Measurement at Pinterest, where his team develops measurement thought leadership, partners with product to validate new ad solutions, and builds the education and tooling that make effective decisions repeatable at scale.

Previously, at Meta he managed marketing science teams that supported more than 6,000 clients and agencies across EMEA, developing expertise in first- and third‑party experimentation and scalable learning programs. His experience also spans retail analytics at dunnhumby, integrating attitudinal and behavioral data from a 10,000‑shopper panel to drive actionable insights.

His career started out at Amárach Research, where he conducted quantitative and qualitative research in partnership with some of Ireland’s best known brands.

Orla Mitchell

Ex-CEO WaterWipes & National Marketing Champion 2026

Prior to her board career, Orla worked with WaterWipes between early 2020- end 2022. As CEO and board member she with her exec team implemented a 3-year strategy that more than doubled the business with the brand now a top global brand leader in all its key markets including the U.S. An Irish founder owned global success story the WaterWipes brand, as the world's purest baby wipe has disrupted the wipes category with exponential growth in multiple geographies globally.

Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy, Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra, 5, Doublemint and Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy).

Prior to this role she held the position of Chief Marketing Officer for Wrigley preceding the integration of the Mars Confectionery businesses. Orla was with Mars for 18 years in several different roles, and her business and marketing expertise across multiple regions make her a highly experienced strategic and marketing resource. Before joining Wrigley, Orla served as the CMO for Mars Global Food, where she promoted marketing excellence across the company’s global good business and helped create a strategic growth agenda. Prior to that, she was the European Marketing Director for Mars Foods Europe, where she was responsible for marketing Mars’ sauce brands in Europe.

Orla began her time with Mars as the Marketing Director of Petcare for Mars Ireland and has moved up in the Marketing function since then. Orla has a passion for developing sustainable business legacy and growth strategies and has led several business turnarounds during her career to date. She is also very experienced in developing iconic and multi award winning communications campaigns.

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1.030 Million Watch Messi Win World Cup On RTE