Path to Professional Certification
MII National Marketing Professional Services
Introduction
We’re pleased to introduce the MII National Marketing Professional Services — a dedicated initiative designed to strengthen the profession and support the growth of marketers across Ireland.
At its core, this initiative provides a structured, strategic framework for professional development. Key services include the creation of the MII National Marketing Competency Framework, the introduction of the Competency Assessment Service and the setting of professional standards. Each element is designed to enhance both individual career progression and organisational capability.
This work is the culmination of over 2 years of collaboration with MII members — industry leaders, academics, and practitioners nationwide. Your contributions have shaped an offering that reflects the expertise, ambition, and shared commitment of our community to raising standards in marketing.
Whether you are focused on personal development or building team capability, these services are here to support your journey.
Together, we are defining professional standards, strengthening practice, and shaping a more competitive future for marketing in Ireland.
Your Path to Professional Certification
The MII National Marketing Professional Services consists of:
National Marketing Competency Framework
The MII National Marketing Competency Framework defines the critical skills, knowledge and abilities that must be mastered by marketing professionals in Ireland.
Educational Resources
The educational resources will include short videos and online guides that clearly explain the ten competencies and the key skills assessed in each. In addition, MII Members can access our Insights Section with blogs, industry updates, and a resource library. Participate in Events like webinars, networking, and meetups, while also benefiting from Education & Training opportunities, including short courses, masterclasses, and accredited programmes to enhance their marketing skills.
Competency Assessment
An online tool designed to help marketers evaluate their expertise across 10 Marketing Competencies at three different levels of expertise – Foundation, Executive and Senior level.
Personalised Development Report
The Competency Assessment generates a personalised report, highlighting the individual’s strengths and any areas for further development.
Certification
Upon successfully completing the assessment at Executive & Senior Level, participants receive the MII Certificate of Marketing Professional Competency. Senior-level participants who pursue the Continuous Development Programme can earn the Senior Marketing Professional Certification, a European-recognised credential with a 3-year development pathway.
Further Information
If you’re interested in receiving more information on the MII National Marketing Professional Services, please complete the form by clicking on Learn More
Benefits
Elevate your marketing career
Book your MII National Marketing Professional Services today – includes a Competency Assessment, a Personalised Development Report, and Certification upon successful completion.
Register your interest to join one of our competency Advisory Panels
We’re at a pivot stage in our journey. To ensure a robust and balanced evaluation process, we are setting up dedicated Advisory Panels for each of the 10 key marketing competencies that have been identified.
We are inviting applications for positions on the MII Marketing Competency Advisory Panels. The members of the MII Advisory Panels will:
- Shape the future of marketing standards in Ireland
- Gain insights into the latest industry practices
- Network with leading professionals and academic
If you’re interested in participating in one of our competency Advisory Panels, please register below.
Specific Criteria Applies*
National Marketing Competency Framework Advisory Panels Criteria
To ensure we have a diverse panel for each competency we have outlined some criteria for selection.
Closing Date for Application is Friday 27 September 2024
- You must be an MII member to participate.
- Each panel will be made up of at least one of each category:
- Expert – 15 years plus of marketing experience
- Experienced – Over 5 years of marketing experience
- Early Career – <5 years of marketing experience
- Academic – Experience in teaching, researching or publishing in field of marketing
- Willingness to dedicate time and effort to the panels – The total estimated time commitment for this project will be approximately 8 hours, which will include a 3 hour in person group session (date / time / location to be agreed)
- Relevant minimum marketing experience will be required for each competency.
Selection of the advisory panels will be done on a first come first served basis and is at the discretion of the MII.