Do you know your marketing teams capability?
Understand where your strengths lie, identify capability gaps and build a clear path for development with professional marketing certification.
Do you know your marketing teams capability?
Understand where your strengths lie, identify capability gaps and build a clear path for development with professional marketing certification.
Elevating the Standards of Marketing
Build stronger marketing capability with a nationally recognised framework
MII Professional Marketing Certification provides a recognised pathway for marketers at every stage of their career and organisations of all sizes to understand you and your teams marketing capability, identify your strengths, find your gaps and address development priorities – while gaining professional recognition through certification.
MII Professional Marketing Certification provides everything you need to build stronger marketing capability
- Assess – Understand strengths and development gaps.
- Develop – Build capability where it matters most.
- Get Certified – Gain professional recognition for marketing expertise.
Trusted by marketing professionals and organisations
National Marketing Competency Framework
Benchmark your skills across
10 marketing competencies
The MII National Marketing Competency framework, defines the critical skills, knowledge and ability required for marketing professionals, providing a benchmark for professional excellence.
Discover MII Professional Marketing Certification
MII Professional Marketing Certification empower marketers to assess their strengths, identify development needs, and build personalised growth plans. Download the brochure for a detailed overview of the service.
Your Path to Professional Certification
Understand your capability
Assess your strengths across the ten marketing competencies.
Identify development areas
Get your personalised development report
Develop
Access resources and support
Achieve recognition
Become a professionally certified marketer
Continue your development
Keep growing throughout your career
Curious about how certification works ?
Try out our free 10 question demo assessment. It’s quick and free
Personalised Development Report
Our assessment provides individual and team reports that give you a clear understanding of strengths and development needs.
What some of our members have to say
Interested in Learning More?
If you would like to explore how we can support your professional development or strengthen your team’s marketing capability, we would be delighted to speak with you.
Book a call with our team where we will answer your questions and discuss the best options for your needs.
Find a Certified Marketing Professional
Search the MII Certified Marketer Database. MII’s
official directory of marketing professionals who have successfully demonstrated their
competence against the MII National Marketing Competency Framework.
European Senior Marketing Professional Certification
The EMC Senior Marketing Professional (SMP) is a three-year European CPD certification for experienced senior marketers. It recognises your professional expertise while supporting your continued development through ongoing CPD. It provides recognition of your commitment to maintaining high professional standards.
Ready to book your assessment?
Book your MII National Marketing Professional Competency Framework Assessment now. This includes a Competency Assessment, a Personalised Development Report, and Certification upon successful completion.
National Marketing Competency Framework
For individual marketers, the framework provides clarity and direction, helping professionals identify strengths, focus development efforts, and build a pathway towards professional certification.
For organisations, it provides a consistent and evidence-based approach to developing marketing capability. Leaders can align skills development with business goals, strengthen team performance, and create meaningful Professional Development Plans (PDPs).
Developed in collaboration with MII members, this initiative reflects a shared commitment to raising professional standards and strengthening marketing practice across Ireland.
