Course Overview
For graduates who have successfully completed our Level 9 Postgraduate Diploma in Marketing and Management, we present an exciting opportunity to further deepen their expertise with our MSc in Marketing and Management programme. Designed as a natural progression, this advanced course seamlessly builds upon the foundational skills and competencies acquired during the Postgraduate Diploma. As a hallmark of their academic achievement, students will embark on a comprehensive dissertation journey. This pivotal project empowers them to channel their acquired knowledge, directing unwavering attention to a specific area or industry they are passionate about, paving the way for them to emerge as experts in their chosen fields.
What will you learn?
Embark on a transformative journey with the MSc in Management and Marketing that offers a comprehensive approach to mastering both marketing and management disciplines. This program equips you with the expertise to excel in today’s fast-evolving business landscape by integrating practical applications with core academic principles. By delving into detailed coursework and hands-on projects, you will gain valuable skills that make a difference in real-world situations.
Upon completion, you will achieve:
- Advanced Marketing and Management Proficiency: A deepened understanding of intricate concepts and strategies in marketing and management, enhancing the foundational knowledge from the Level 9 Postgraduate Diploma.
- Comprehensive Research Skills: Capability in conducting independent research, proficiently sourcing, analysing, and interpreting industry-relevant data, and academic literature to derive insightful conclusions.
- Specialized Industry Knowledge: The final dissertation offers a unique opportunity to explore an industry or domain of personal interest, enabling students to gain specialized knowledge invaluable in their professional endeavours.
- Critical Thinking and Analytical Skills: Equipped with the tools to critically evaluate multifaceted marketing and management challenges, create innovative solutions, and articulate well-informed recommendations.
- Effective Communication: Ability to present complex ideas clearly and persuasively, ensuring their insights and strategies are comprehensible and impactful to a diverse audience.
Who is this course for?
This MSc programme is a 12-month top-up programme, aimed at successful graduates of the Postgraduate Diploma in Management and Marketing with a 55% average.
Participants can personalise this programme by choosing relevant electives and design a dissertation project that builds their future career aspirations.
Eligibility Criteria
Completed the Postgraduate Diploma in Marketing and Management at the required level of 55% average.