MII Cork in association with Cork University Business School (CUBS) are delighted to bring you an evening of thought-provoking insights and engaging discussions on sustainability in the food and beverage sector. “Sustainable Food Stories – Told and Untold,” dives deep into the interplay between external marketing strategies and internal organisational processes.
The panel will navigate the complex narrative of sustainability. While some companies embrace sustainability as a unique selling point, others integrate these practices into their operations without emphasising them to their customers. In addition, the panel will discuss how do these choices impact brand perception, customer decision-making, and alignment with the UN Sustainable Development Goals (SDGs).
Sustainability is not just a trend—it’s a critical component of long-term business strategy. With increasing consumer awareness and demand for ethical practices, sustainability plays a pivotal role in shaping marketing approaches, building trust, and driving decision-making. UCC is committed to embedding sustainability into its mission, making it a cornerstone of our partnerships with businesses, research, and education. This event promises to be interesting and thought provoking for all members.
Meet the Panel:
Our esteemed speakers bring unique perspectives from their respective industries:
Why Attend?
Refreshments and wine will be served from 18:30, with the panel discussion beginning shortly before 19:00.
Members should log in to book tickets to ensure the best price and experience.
MII AIM Awards Pre-Launch Breakfast
MII Cork in association with Cork University Business School (CUBS) are delighted to bring you an evening of thought-provoking insights and engaging discussions on sustainability in the food and beverage sector. “Sustainable Food Stories – Told and Untold,” dives deep into the interplay between external marketing strategies and internal organisational processes.
The panel will navigate the complex narrative of sustainability. While some companies embrace sustainability as a unique selling point, others integrate these practices into their operations without emphasising them to their customers. In addition, the panel will discuss how do these choices impact brand perception, customer decision-making, and alignment with the UN Sustainable Development Goals (SDGs).
Sustainability is not just a trend—it’s a critical component of long-term business strategy. With increasing consumer awareness and demand for ethical practices, sustainability plays a pivotal role in shaping marketing approaches, building trust, and driving decision-making. UCC is committed to embedding sustainability into its mission, making it a cornerstone of our partnerships with businesses, research, and education. This event promises to be interesting and thought provoking for all members.
Meet the Panel:
Our esteemed speakers bring unique perspectives from their respective industries:
Why Attend?
Refreshments and wine will be served from 18:30, with the panel discussion beginning shortly before 19:00.
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