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AI Masterclass in Copilot

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Copilot for Microsoft 365: Practical AI for Marketers

Unlock the full potential of Copilot for Microsoft 365 and transform your marketing productivity, creativity, and strategic insights. This hands-on, practical course is specifically designed for marketers seeking clear, actionable guidance on integrating Copilot for 365 into their everyday workflows. Through step-by-step demonstrations and tailored marketing examples, you’ll quickly build confidence and proficiency in using Copilot’s powerful generative AI capabilities. 

What you'll learn

  • Effective Prompt Writing: Best practice guidelines to generate precise and impactful prompts for marketing tasks. 
  • Choosing the Right Copilot: When and why to select Copilot for Work versus Copilot for Web. 
  • Copilot for PowerPoint: Create visually engaging and persuasive presentations. 
  • Copilot for Excel: Simplify complex data analysis, identify trends, and extract actionable insights. 
  • Copilot for Word: Accelerate content creation for blogs, reports, and proposals. 
  • Copilot for Forms: Efficiently design surveys to gather targeted customer and market feedback. 
  • Copilot for Outlook and Teams: Automate meeting notes and clearly identify next steps and responsibilities. 
  • Marketing Research and Analytics: Use Researcher and Analyst Agents to generate deeper market intelligence and sharper strategic decisions. 
  • How to Build an AI Agent: Build an AI Agent that reflects your communication style and organisational tone. 
  • Understand Copilot Studio: Get an overview of Copilot Studio so you understand how you might work with your IT or Digital resources to automate processes.  

Who should attend ?

This course is ideal for:

  • Marketing professionals seeking to integrate AI into their day-to-day work 
  • Content creators, copywriters, and brand managers looking to streamline workflows 
  • Digital marketers who want to test and scale ideas more efficiently 
  • Anyone curious about Copilot’s capabilities and how to use them responsibly in a marketing context 

 

Note: This is not a theoretical overview—it’s a working session designed for immediate application. 

Important Note

Participants must have access to Copilot for Microsoft 365. Quickly check your access with your IT team or by verifying the appearance of Copilot in your Microsoft apps (e.g., PowerPoint, Excel, Outlook) and ensuring you can create AI Agents within Copilot. In order to activate newer features like Research and Analyst Agents, your IT Admin needs to turn on access to preview these.  

Empower your marketing skills with the strategic use of Copilot, ensuring you stay ahead in a rapidly evolving digital landscape. 

How much does it cost ?

Non Member Rate €750
€500 Member rate to members who log in to their MII account

Standard price – €750

(Includes individual MII membership for 12 months) 

**Corporate Training Credit not applicable for this course 

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