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MII CMO Summit 2024:

Creating consumer value in the future

Learn how to position for value in the
AI-empowered society of the future.

Book Now

Welcome to the MII CMO Summit, Tuesday 22nd October

The MII CMO Summit is a morning conference taking place on Tuesday 22nd October at Meta HQ in Ballsbridge. We will bring together three incredible speakers to inform and inspire you on the topic of creating and capturing consumer value into the future.

  • Dr Lollie Mancey will set the social context in which we compete to promote our products and services to tech-empowered consumers.
 
  • Domhnaill Hernon will talk about how to create real value right now and what steps you should take today to prepare for tomorrow.
 
  • Sir John Hegarty will talk about his views of the marketing industry today. He will explore the acceleration towards mediocrity, and how we can rethink our approach. Importantly he will look at the ever crucial role of creativity amongst this.

Fiona Sweeney, our MC, will guide us through the morning and conclude with an expert panel, ensuring you gain maximum value for you and your business from this event.

Finally, we will also announce the National Marketing Champion, following in the
footsteps of Grainne Wafer who also went on to win the inaugural European Marketer of the Year award.

Tickets

Tickets

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This event is designed and reserved for senior marketing personnel only.

Tickets are non-transferable and offered on a first come, first served basis. 

Invoice payments need to complete the CMO Invoice Request Form.

Members should log in to book tickets to ensure the best price and experience.

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Meta, 6 Serpentine Ave, Dublin, D04 H0C9

Speakers

Domhnaill Hernon

Global Lead, EY Metaverse Labs

Sir John Hegarty

Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Dr Lollie Mancey

Programme Director @ UCD Innovation Academy

Agenda

08:30
Registration & Coffee
09:45
Opening Address – Shane McGonigle, CEO
10:05 - Dr Lollie Mancey 
Future society / culture – the places and people you target will be AI empowered – what does it look like / how to get ready.
10:35 - Domhnaill Hernon
Leveraging Emerging Tech for Immediate Value and Future Readiness
11:15
MII National Marketing Champion Presentation
11:35
Networking + Tea’s & Coffee
12:15 - Sir John Hegarty
Creating a culture of creativity in your team and at your company.
12:55 - Panel
Including Sir John Hegarty and Domhnaill Hernon
13:20
Wrap
13:25
Networking Lunch

This event is brought to you in partnership with:

Orla Mitchell

Prior to her board career, Orla worked with WaterWipes between early 2020- end 2022. As CEO and board member she with her exec team implemented a 3-year strategy that more than doubled the business with the brand now a top global brand leader in all its key markets including the U.S. An Irish founder owned global success story the WaterWipes brand, as the world’s purest baby wipe has disrupted the wipes category with exponential growth in multiple geographies globally.

Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy, Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra, 5, Doublemint and Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy).


Prior to this role she held the position of Chief Marketing Officer for Wrigley preceding the integration of the Mars Confectionery businesses. Orla was with Mars for 18 years in several different roles, and her business and marketing expertise across multiple regions make her a highly experienced strategic and marketing resource. Before joining Wrigley, Orla served as the CMO for Mars Global Food, where she promoted marketing excellence across the company’s global good business and helped create a strategic growth agenda.

Prior to that, she was the European Marketing Director for Mars Foods Europe, where she was responsible for marketing Mars’ sauce brands in Europe. Orla began her time with Mars as the Marketing Director of Petcare for Mars Ireland and has moved up in the Marketing function since then. Orla has a passion for developing sustainable business legacy and growth strategies and has led several business turnarounds during her career to date. She is also very experienced in developing iconic and multi award winning communications campaigns.

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