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MII CMO Summit 2024:

Creating consumer value in the future

Learn how to position for value in the
AI-empowered society of the future.

Welcome to the MII CMO Summit, Tuesday 22nd October

The MII CMO Summit is a morning conference taking place on Tuesday 22nd October at Meta HQ in Ballsbridge. We will bring together three incredible speakers to inform and inspire you on the topic of creating and capturing consumer value into the future.

  • Dr Lollie Mancey will set the social context in which we compete to promote our products and services to tech-empowered consumers.
 
  • Domhnaill Hernon will talk about how to create real value right now and what steps you should take today to prepare for tomorrow.
 
  • Sir John Hegarty will talk about his views of the marketing industry today. He will explore the acceleration towards mediocrity, and how we can rethink our approach. Importantly he will look at the ever crucial role of creativity amongst this.

Fiona Sweeney, our MC, will guide us through the morning and conclude with an expert panel, ensuring you gain maximum value for you and your business from this event.

Finally, we will also announce the National Marketing Champion, following in the
footsteps of Grainne Wafer who also went on to win the inaugural European Marketer of the Year award.

Tickets

Tickets

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This event is designed and reserved for senior marketing personnel only.

Tickets are non-transferable and offered on a first come, first served basis. 

Invoice payments need to complete the CMO Invoice Request Form.

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Meta, 6 Serpentine Ave, Dublin, D04 H0C9

Speakers

Domhnaill Hernon

Global Lead, EY Metaverse Labs

Sir John Hegarty

Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Dr Lollie Mancey

Programme Director @ UCD Innovation Academy

Agenda

08:30
Registration & Coffee
09:45
Opening Address – Shane McGonigle, CEO
10:05 - Dr Lollie Mancey 
Future society / culture – the places and people you target will be AI empowered – what does it look like / how to get ready.
10:35 - Domhnaill Hernon
Leveraging Emerging Tech for Immediate Value and Future Readiness
11:15
MII National Marketing Champion Presentation
11:35
Networking + Tea’s & Coffee
12:15 - Sir John Hegarty
Creating a culture of creativity in your team and at your company.
12:55 - Panel
Including Sir John Hegarty and Domhnaill Hernon
13:20
Wrap
13:25
Networking Lunch

This event is brought to you in partnership with:

Domhnaill Hernon

Global Lead EY Metaverse Lab - Creating the future of experiences at the intersection of Metaverse, Spatial Computing and GenAI | Emerging Technology | Innovation | Creativity | Strategy | World Builder | PhD | MBA

Domhnaill Hernon is an award-winning technology and innovation executive. Domhnaill received an undergrad in Aeronautical Engineering and a PhD in Aerodynamics from the University of Limerick and an executive MBA from Dublin City University, Ireland. He currently holds two positions as Global Lead of the EY Metaverse Lab and the Cognitive Human Enterprise. These are pioneering new approaches placing Humans@Center between business, technology, and society. Prior to that he held several senior leadership positions across R&D, innovation, and creativity while at Nokia Bell Labs. Domhnaill’s work has been featured in Wired Magazine, Forbes, Times Square, SXSW, Nasdaq, MWC, Ars Electronica, and TEDx and he advises innovation and cultural programs globally.

Sir John Hegarty

Founder, Creative Bartle Bogle Hegarty (BBH), The Garage Entertainment

John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John’s creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written two books: ‘Hegarty on Advertising – Turning Intelligence into Magic’ and "Hegarty on Creativity - there are no rules". In 2014 John co-founded The Garage Soho, an early stage investment company that believes in building brands, not just businesses. In 2022 John co-founded The Garage Entertainment, which aims to unlock creative potential through inspiring, distinctive and entertaining products.

Dr. Lollie Mancey

Programme Director @ UCD Innovation Academy / Anthropologist & Futurist in Innovation / TV Presenter / Radio Show & Podcast Presenter / Keynote Speaker / Provocateur

Meet Dr. Lollie Mancey, an accomplished and multifaceted professional with a wealth of experience in the fields of progressive education, innovation, entrepreneurship, and workplace of the future. As Programme Director and entrepreneurial specialist at University College Dublin's (UCD) Innovation Academy, she plays a pivotal role in fostering innovation and empowering aspiring entrepreneurs. With a PhD in Organisational Learning and a background in Anthropology, Dr. Lollie brings a unique and diverse perspective to the realms of innovation and entrepreneurship. Her academic background enables her to approach challenges with a fresh outlook, making her a standout figure in her field. A testament to her dedication and skill as an educator, Dr. Lollie is the winner of the inaugural Trinity University Dermot McAleese Teaching Award an acknowledgment of her commitment to nurturing and inspiring students. Additionally, she was bestowed with the prestigious UCD Excellence in Teaching Award 2022 solidifying her reputation as an exceptional educator. Beyond her academic achievements, Dr. Lollie is a seasoned entrepreneur, holding directorship in not one, but three successful businesses, earning her the title of a serial entrepreneur. Her business acumen and innovative mindset have contributed to her continued success in various ventures. She now champions other entrepreneurs especially those under represented with the various entrepreneurial ecosystems. Dr. Lollie's talents extend beyond the academic and entrepreneurial realms. In 2018, she claimed the title of Dublin Story Slam Champion in competitive storytelling, showcasing her ability to captivate audiences with her narrative prowess. Building upon her storytelling skills, she now hosts a monthly Radio Show on Dublin South FM and a thriving podcast titled 'An Entrepreneur Like You' available on platforms such as Spotify, where she shares her insights and experiences with a global audience. Lollie is now co-presenter on a new science programme on RTE called Futureville, Filming Summer 2024 (aired November 2024 RTE1) A dynamic and engaging speaker, Dr. Lollie is sought after as a keynote speaker. Advocating for progressive education, equality, and diversity in business, she stands as a powerful advocate for positive change. She speaks on artificial intelligence and ethics, and human flourishing exploring how society can navigate the evolving cultural and technological landscapes. In conclusion, Dr.Lollie's credentials are nothing short of extraordinary. With her expertise in innovation, entrepreneurship, teaching, storytelling, and her future focused work in the field of artificial intelligence and ethics, she continues to inspire and lead with a vision for a brighter and more inclusive future.

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