Path to Professional Certification
MII National Marketing Professional Services
Introduction
We work closely with industry leaders, educators, and practitioners to ensure our offerings remain relevant and aligned with the evolving needs of the marketing profession.
Your Path to Professional Certification
National Marketing Competency Framework: Start with the National Marketing Competency Framework, which defines the critical skills, knowledge and abilities that must be mastered by marketing professionals in Ireland.
Educational Resources: Explore the resources – our learning tools include short videos and online guides that clearly explain the ten competencies and the key skills assessed in each.
Competency Assessment: Assess your skills, by taking the online proctored competency assessment service, an online tool designed to help marketers evaluate their expertise across 10 Marketing Competencies.
Personalised Development Reports: Get your personalised development report, which highlights your standing in the marketing profession, a helpful benchmark for planning your next steps.
Professional Certification: Upon successfully completing the assessment at Executive or Senior Level, you will be awarded an MII Certificate of Marketing Professional Competency.
Senior-level participants who earn the MII Certificate in Marketing Professional Competency and commit to a Continuous Development Programme can qualify for the Senior Marketing Professional Certification — a European-recognised credential awarded through a structured 3-year development pathway.
Join Our Free Webinar
Want to explore how these services can work for you or your team?
Join us for a free webinar on Thursday 15 May at 10am for a free 45 minute webinar where we discuss the services in more detail and have a live Q&A session to answer any questions you may have.
Benefits
Further Information
If you’re interested in receiving more information on the MII National Marketing Professional Services, please click here or alternatively contact professional@mii.ie
Register your interest to join one of our competency Advisory Panels
We’re at a pivot stage in our journey. To ensure a robust and balanced evaluation process, we are setting up dedicated Advisory Panels for each of the 10 key marketing competencies that have been identified.
We are inviting applications for positions on the MII Marketing Competency Advisory Panels. The members of the MII Advisory Panels will:
- Shape the future of marketing standards in Ireland
- Gain insights into the latest industry practices
- Network with leading professionals and academic
If you’re interested in participating in one of our competency Advisory Panels, please register below.
Specific Criteria Applies*
National Marketing Competency Framework Advisory Panels Criteria
To ensure we have a diverse panel for each competency we have outlined some criteria for selection.
Closing Date for Application is Friday 27 September 2024
- You must be an MII member to participate.
- Each panel will be made up of at least one of each category:
- Expert – 15 years plus of marketing experience
- Experienced – Over 5 years of marketing experience
- Early Career – <5 years of marketing experience
- Academic – Experience in teaching, researching or publishing in field of marketing
- Willingness to dedicate time and effort to the panels – The total estimated time commitment for this project will be approximately 8 hours, which will include a 3 hour in person group session (date / time / location to be agreed)
- Relevant minimum marketing experience will be required for each competency.
Selection of the advisory panels will be done on a first come first served basis and is at the discretion of the MII.