Strategic Digital Marketing

The Strategic Digital Marketing – Level 8 course, awarded by TU Dublin, is a six-week, live online programme designed to equip professionals with the strategic insight and practical skills needed to succeed in today’s fast-moving digital landscape.

Running from early March to late April (with an Easter break included), this course provides learners with a comprehensive understanding of digital strategy, focusing on both foundational principles and emerging trends. Participants will develop the ability to conduct situational analyses, explore advanced tools and technologies, and create data-driven marketing plans that deliver measurable results. The programme emphasises critical thinking and practical application, preparing learners to address real-world challenges in a rapidly evolving digital environment.

Delivered through interactive, live online classes, the programme offers a collaborative learning experience where participants can share insights, learn from peers, and apply knowledge to real-world business challenges. Upon successful completion, learners will receive a Level 8 Award from TU Dublin.

The course is delivered by Patrick Kennedy, a marketing scientist and educator with over 14 years of experience helping brands turn rigorous measurement into growth, bringing deep expertise and real-world insight to the learning experience.

This course is ideal for professionals seeking to enhance their strategic digital marketing capabilities, stay ahead of industry trends, and expand their professional network.