The Strategic Digital Marketing – Level 8 course, awarded by TU Dublin, is a six-week, live online programme designed to equip professionals with the strategic insight and practical skills needed to succeed in today’s AI-led digital landscape.
Running from early March to late April (with an Easter break included), this course provides learners with a comprehensive understanding of digital strategy, focusing on both foundational principles and emerging trends. Participants will develop the ability to conduct situational analyses, explore advanced tools and technologies, and create data-driven marketing plans that deliver measurable results. The programme emphasises critical thinking and practical application, preparing learners to address real-world challenges in a rapidly evolving digital environment. Each module will touch on the ways in which AI is revolutionising marketing practices, with AI best practices and learnings throughout.
Delivered through interactive, live online classes, the programme offers a collaborative learning experience where participants can share insights, learn from peers, and apply knowledge to real-world business challenges. Upon successful completion, learners will receive a Level 8 Award from TU Dublin.
The course is delivered by Patrick Kennedy, a marketing scientist and educator with over 14 years of experience helping brands turn rigorous measurement into growth, bringing deep expertise and real-world insight to the learning experience.
This course is ideal for professionals seeking to enhance their strategic digital marketing capabilities, incorporate AI into their digital marketing plans and expand their professional network.
Throughout the programme, participants will gain strategic and practical expertise across key areas of modern digital marketing. Learners will develop the skills to design and evaluate digital marketing strategies, carry out situational analysis to inform decision-making, and build data-driven marketing plans aligned to business objectives.
The course also explores emerging trends, tools, and technologies shaping the digital landscape, while encouraging critical thinking and real-world application to ensure learning can be immediately applied in a professional context.
• Conduct situational analyses of digital presence & market context (internal & external factors).
• Explore advanced tools & technologies used in modern digital marketing (analytics, design thinking, UX design, e-commerce tools).
• Create a strategic digital marketing plan tailored to a real organisation’s needs.
• Delivered through interactive, live learning
• Industry-led and practice-focused content
• Assessment based on a real-world strategic digital marketing plan
• Led by expert practitioners
• Focuses on strategic thinking, not just tactics
Upon successful completion, learners will receive the Strategic Digital Marketing Micro-credential (Level 8), awarded by TU Dublin, along with a Certificate of Completion from Marketing Institute Ireland and TU Dublin.
The course is delivered by Patrick Kennedy who is a marketing scientist and educator with 14+ years’ experience in marketing measurement and analytics. He leads Global Scaled Measurement at Pinterest and lectures at MBA and MSc level.
The course is ideal for marketing professionals who
want to strengthen their strategic digital marketing capability and deepen
their understanding of how to plan, execute, and measure digital marketing
activity effectively.
It is particularly suitable for individuals currently
working in marketing or in a closely related role who wish to enhance their
strategic thinking and practical skills across digital channels.
The course fee is €1,500. This includes tuition and
certification.
Join us for a short live Q&A webinar to learn more about the Strategic Digital Marketing course and decide if it’s the right fit for you.
Thursday, 12 February | 10:00am (40 minutes)
In this webinar, you’ll learn more about:
You’ll hear directly from:
**Please note – This course will run subject to minimum enrolment requirements. **
This course is delivered through our education partner Technological University Dublin.
This website uses cookies to deliver a better user experience. For more information, please visit our Privacy Policy
