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Strategic Digital Marketing

Starts Tuesday, October 1, 2024

Course Overview

Ever wondered how top companies consistently remain ahead in the digital realm? Dive into our 12-week online Strategic Digital Marketing course, held on Tuesday and Thursday nights, to unlock the secrets of the digital marketing universe. Upon completion, you will receive a Level 8 award from TU Dublin. From the transformative power of AI and the intricacies of SEO to the foundational elements of a rock-solid digital marketing strategy, we have got you covered. But that is not all. Enhance your decision-making with analytics, ignite your creativity through design thinking, master the art of email marketing, and grasp the dynamics of e-commerce and UX design. Your grand finale? Conduct a situational analysis of a company you are passionate about and draft a game-changing digital marketing plan, harnessing all the expertise you have accumulated. It is more than just a course; it is your digital marketing journey redefined. 

What will you learn?

In our 12-week online Strategic Digital Marketing course, participants will delve deep into the digital marketing world, guided by industry-leading methods and practices. Here is what you will learn: 

  • Digital Strategy Foundations: Understand the core elements that form a robust and effective digital marketing strategy. 
  • Advanced Analytics Usage: Utilize analytical tools to make informed marketing decisions and measure campaign success. 
  • Innovative Design Principles: Embrace design thinking for creative problem-solving and user-centric digital experiences. 
  • Comprehensive Channel Mastery: Gain expertise in AI, SEO, email marketing, e-commerce, and UX design to optimize every touchpoint. 
  • Practical Application: Conduct a situational analysis of a chosen company and craft a tailored digital marketing plan to meet specific business needs. 


Our Executive Diploma in Strategic Digital Marketing is designed for marketing professionals who wish to develop an expertise in innovative digital marketing strategy. The programme is suitable for marketers of all levels of experience. 


  • A background in marketing, or current employment in a role with marketing is a suggested benefit.  

    Are you new to marketing?  

    Please consider our Postgraduate Diploma in Management and Marketing.

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MII / TU Dublin

This course is delivered through our education partner Technological University Dublin.

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