"Fresh Ears"
Presented by Ralph van Dijk
Thursday, 25 June | Time: 8:30am - 10:15am | dentsu Dublin
Access Presentation Deck
Thank you to everyone who joined us for this session. As a valued MII member, we’re delighted to share exclusive access to Ralph’s presentation deck.
Rethinking Audio Advertising in an Age of Distraction
8:30AM - 10:30AM | Thursday 25 June
Dentsu, D04 HE94
In an era of skippable formats, shrinking attention spans and algorithmically targeted everything, audio remains the one medium with low ad avoidance, broad reach and the emotional bandwidth to tell a story that actually stays with people. The problem isn’t the medium, it’s the assumptions we bring to it.
This session strips those assumptions back and starts again, with fresh ears. This session will explore:
- Why does audio continue to deliver strong engagement?
- What makes some campaigns memorable while others are ignored?
- What are the four strategic ingredients behind effective audio advertising?
Register Now
Rethinking Audio Advertising in an Age of Distraction
8:30AM - 10:30AM | Thursday 25 June
Dentsu, D04 HE94
In an era of skippable formats, shrinking attention spans and algorithmically targeted everything, audio remains the one medium with low ad avoidance, broad reach and the emotional bandwidth to tell a story that actually stays with people. The problem isn’t the medium, it’s the assumptions we bring to it.
This session strips those assumptions back and starts again, with fresh ears. This session will explore:
- Why does audio continue to deliver strong engagement?
- What makes some campaigns memorable while others are ignored?
- What are the four strategic ingredients behind effective audio advertising?
About Ralph van Dijk
Founder & Creative Director, Eardrum
Ralph van Dijk is one of the world’s leading authorities on audio advertising and sonic branding. Beginning his career as an agency copywriter in London, Ralph quickly gained recognition for his award-winning audio campaigns. In 1990, he founded Eardrum, a specialist audio agency that has helped some of the world’s biggest brands harness the power of sound to build stronger connections with audiences.
Today, Eardrum is headquartered in Sydney and is recognised as the most awarded specialist audio advertising agency in the world. Ralph is also the co-founder of Resonance, a sonic branding consultancy that has developed award-winning work for brands including Samsung, Canva, ANZ Bank and the Australian Open. Resonance was subsequently acquired by MassiveMusic, one of the world’s leading sonic branding agencies.
Most recently, Ralph partnered with podcast media specialist Andy Maxwell to launch EarMax Media, an independent podcast-focused media agency. Combining highly targeted podcast planning with Eardrum’s renowned creative expertise, EarMax helps brands achieve maximum impact through audio.
Known for combining innovative thinking with strong marketing strategy, Ralph has spent more than three decades helping brands unlock the power of music, voice and sound. His expertise was recognised globally when he was selected as one of just twelve advertising leaders to serve as Jury President at the 60th Cannes Lions International Festival of Creativity.