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A Bluffers Guide To Marketing

Career
#Consumer, Experience

Paul Farrell, now MD Virgin Media Television, will discuss some thoughts on Marketing based on his 25 year career. He will share lessons and learnings linked to the different companies he has worked in – from Telco, Publishing, Agency to Broadcast. He will talk about the old chestnut of Marketing having greater influence on strategy and how it has to or needs to evolve from Marketing = Advertising

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