Consumer Insights June ’21 with MCCP

A panel discussion was held featuring representatives from Diageo, Idiro and Alice PR. The conversation was focused on people, technology, and how they intersect to drive progress.

Grainne Wafer, Global Director at Diageo, spoke about leadership in the context of the challenges that businesses are currently facing. She spoke about qualities such as focus, precision, empathy, inclusion, experimentation, and failure that are important for leaders today.

Marketing Institute Ireland hosted an insightful and informative panel, part of the Rise + Shine Breakfast Series, discussing the paramount importance of employer branding. The panel was composed of credible experts from esteemed organisations, Alternatives, Kellogg’s, and Indeed.

How we built an effective “Employee Value Proposition” to further shape and build our culture for our employees, and to attract future talent. Presenters • Tracy Murphy – Senior Director, Salty Snacks • Jenn Carkner – Senior Director, Kellogg Breakfast • Sinead Collins – HR Director Category

What do Einstein, Darwin and AI have in common? You’d be forgiven for thinking it sounds like the beginning of a bad joke. In fact, all three were mentioned in presentations at the recent MII DMX

At a recent MII event, we became hyper-fixated on hyper-fatigue while hearing the steeling statistics and future forecasts set to impact consumers for years to come as described by Brian O’Connor from Mintel.

On a cold and grey day in January, Kay McCarthy from MCCP set our wheels turning and our tongues wagging as she shared global and local research and insights into the next wave of consumer needs and contextual trends.

Amy Tumelty, TWBA & MII // TU Dublin lecturer & Melissa Dunne, current MSc Digital Marketing & Analytics Student 2020 & Marketing and Communications Executive at Repak joined Jade KimProgramme Manager to discuss how the MSc will equip you with the tools to turn insights into action and make incisive decisions to accelerate both business growth and personal development

The 2022 Edelman Trust Barometer Ireland findings reveal strong public recognition for the Government’s management of the pandemic, with 66% of respondents agreeing that it performed well during the crisis.

Trust has changed, but how? Lucy Jameson will take you through the importance of building trust in COVID-19 and the looming recession and just how to build brand trust today’s economy.