Much has been written about how brands should respond to COVID-19, mostly recommending we learn from previous recessions, maintain spend, and hold our course. But the COVID crisis is not like other recessions, and lessons from the past may not always apply.
This talk shows why the current crisis is so different, and how that affects your strategy. It will show you how to tailor your marketing plan to the constraints of supply, demand, and competitive context, and how to adapt it as the crisis evolves. It will show why thinking like a start-up may provide some useful strategic clues as the lockdown is lifted.
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