The webinar series designed for busy marketers.
Free for MII Members | 30-Minute Sessions
MII Lunch & Learn
In just 30 minutes, these sessions deliver practical insights from leading practitioners, giving you knowledge you can apply immediately in your work.
Free for MII Members
Running throughout the year, each Lunch & Learn explores a different topic shaping the marketing profession today – from emerging trends to real-world challenges. Our speakers bring hands-on experience, sharing practical tools, perspectives and actionable ideas you can take away and use right away.
Whether you’re looking to stay current, sharpen your skills or learn from peers across the industry, this series offers accessible, high-impact learning in a short format.
Grab your lunch and join us for 30 minutes of practical learning.
⭐ First session rated 4.17/5 by attendees
Next in Series:
Competency: Responsible Marketing
European Accessibility Act & The Impact it has for Marketing in Ireland
Thursday 16 April 2026 | 12:30 - 13:00 | Online
Free MII Member only Event
This session will look at how standards are being developed at EU level to ensure accessibility of online content to people with disabilities, and how companies operating in Ireland and across the EU have new legal responsibilities and regulatory risks around ensuring that online customer journeys comply fully with these accessibility standards.
Kate McKenna
Partner, Competition and Regulation Group, Matheson LLP.
Kate is a partner in the Competition and Regulation Group. Her practice involves advising clients on regulatory laws including the European Accessibility Act, including advising companies on defending investigations, fines and litigation taken by regulators.
Register Now
The MII Lunch & Learn series is available exclusively to MII Members.
Please log in to register
Not a MII Member?
MII is your pathway to professional success. Unlocking the skills, insights and connections you need to accelerate your career and become a better marketer.
Join today to access exclusive member only events, including our Lunch & Learn series and more.
Next in Series:
Competency: Insights & Planning
Abundant Insights: How AI Can Improve Your Research ROI
Thursday 30 April 2026 | 12:30 - 13:00 | Online
Free MII Member only Event
In the session, Gerard will share lessons from Amárach’s own journey towards being an AI-first business (we’re not there yet!), as well as tips for speeding up the process. He will give examples of how AI is already adding value to Amárach’s client work.
He will share his forecasts for how AI will transform market research and insight roles (agency and client side) over the next few years and how to position yourself to successfully navigate a future of ‘Abundant Insights’.
Gerard O’Neill
Chair of Amárach Research
Gerard O’Neill is Chair of Amárach Research and leads the strategic consulting practice at Amárach, working with senior management teams to create resilient strategies for the future.
He is a Fellow of the Marketing Institute of Ireland. Gerard is also a director of AIMRO – the Association of Irish Market Research Organisations.
Register Now
The MII Lunch & Learn series is available exclusively to MII Members.
Please log in to register
Not a MII Member?
MII is your pathway to professional success. Unlocking the skills, insights and connections you need to accelerate your career and become a better marketer.
Join today to access exclusive member only events, including our Lunch & Learn series and more.
Coming Soon:
We’re lining up our next MII Lunch & Learn sessions, covering the latest trends shaping marketing today.
Competency: Insights & Planning
Abundant Insights: How AI Can Improve Your Research ROI
Thursday 30 April
12:30pm
In the session, Gerard will share lessons from Amárach’s own journey towards being an AI-first business (we’re not there yet!), as well as tips for speeding up the process. He will give examples of how AI is already adding value to Amárach’s client work.
He will share his forecasts for how AI will transform market research and insight roles (agency and client side) over the next few years and how to position yourself to successfully navigate a future of ‘Abundant Insights’.
Gerard O'Neill
Chair of Amárach Research
Gerard O’Neill is Chair of Amárach Research and leads the strategic consulting practice at Amárach, working with senior management teams to create resilient strategies for the future.
He is a Fellow of the Marketing Institute of Ireland. Gerard is also a director of AIMRO – the Association of Irish Market Research Organisations.
Register Now
The MII Lunch & Learn series is available exclusively to MII Members.
Please log in to register
Not a MII Member?
MII is your pathway to professional success. Unlocking the skills, insights and connections you need to accelerate your career and become a better marketer.
Join today to access exclusive member only events, including our Lunch & Learn series and more.
Coming Soon:
We’re lining up our next MIILunch & Learn sessions, covering the latest trends shaping marketing today.
Competency: Insights & Planning
Abundant Insights: How AI Can Improve Your Research ROI
Thursday 30 April
12:30pm
Gerard O’Neill is Chair of Amárach Research and leads the strategic consulting practice at Amárach, working with senior management teams to create resilient strategies for the future.
He is a Fellow of the Marketing Institute of Ireland. Gerard is also a director of AIMRO – the Association of Irish Market Research Organisations.
In the session, Gerard will share lessons from Amárach’s own journey towards being an AI-first business (we’re not there yet!), as well as tips for speeding up the process. He will give examples of how AI is already adding value to Amárach’s client work.
He will share his forecasts for how AI will transform market research and insight roles (agency and client side) over the next few years and how to position yourself to successfully navigate a future of ‘Abundant Insights’.
Gerard O'Neill
Chair of Amárach Research
On-Demand Recordings:
Missed a session? Catch up on previous MII Lunch & Learn events below.
Competency: Digital Optimisation
AI, Search and the Future of Discovery
Eileen Gahan, AI Solutions Manager at Google
AI is rapidly reshaping how people search, discover, and interact with brands. With two in three people now using AI tools for everyday tasks, search queries are becoming longer, more conversational, and increasingly AI-assisted.
In this session, you’ll explore:
How AI is changing search behaviour and consumer discovery
What marketers need to do to stay visible in an AI-driven search landscape
Practical steps to adapt your content and marketing strategy
Recordings and content are available exclusively to MII members. Please log in to access this content.
Competency: Responsible Marketing
European Accessibility Act & The Impact it has for Marketing in Ireland
Kate McKenna Partner, Competition and Regulation Group, Matheson LLP.
This session looked at how standards are being developed at EU level to ensure accessibility of online content to people with disabilities, and how companies operating in Ireland and across the EU have new legal responsibilities and regulatory risks around ensuring that online customer journeys comply fully with these accessibility standards.
Kate is a partner in the Competition and Regulation Group. Her practice involves advising clients on regulatory laws including the European Accessibility Act, including advising companies on defending investigations, fines and litigation taken by regulators.
Recordings and content are available exclusively to MII members. Please log in to access this content.