In the session, Gerard shares lessons from Amárach’s own journey towards being an AI-first business (we’re not there yet!), as well as tips for speeding up the process.  He gives examples of how AI is already adding value to Amárach’s client work.  He shares his forecasts for how AI will transform market research and insight roles (agency and client side) over the next few years and how to position yourself to successfully navigate a future of ‘Abundant Insights’.