In this exclusive MII Lunch & Learn, a 2026 MII AIM Award Winner will take us behind the scenes of a successful marketing campaign that was recognised for excellence at the 2026 MII AIM Awards. Explore the key decisions that helped deliver standout results. Gain practical lessons on how award-winning marketing is built, from insight and planning through to execution and impact. Whether you work in brand, digital, strategy or communications, this session will provide valuable takeaways that can be applied to your own marketing activities.