Date: 06.11.2025
Time : 6.00 PM – 8:00 PM
In today’s fast-changing landscape, marketing efficiency is not just an operational goal, it is a strategic advantage. With tighter budgets and higher expectations, marketers must deliver measurable impact, creative excellence, and business growth, often with fewer resources.
This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes, empower teams to move faster, and turn constraints into creativity.
Join us to uncover practical strategies and proven frameworks to help you:
● Apply lean marketing principles such as focus, agility, and continuous improvement
● Align teams for smarter collaboration and better outcomes
● Drive growth without sacrificing creativity or quality
Panellists
Aisling McCarthy, Founder, All About Folk
Kevin O’Shea, Global Content and Creative Director, Johnson Controls
Bhagya Barrett, Co-Founder & Business Director, Rebel City Distillery
Georgie Browne, Head of People & Programmes at AxisBIC
Hear real-world insights from global brands, local leaders, and creative experts on how lean thinking transforms efficiency into competitive advantage.
Whether you lead a marketing team, manage campaigns, or run your own business, this session will help you achieve more with less without compromising impact.
Non-Member Ticket – €30 per ticket
**Log in to your MII account to avail of the €20 member rate
Members should log in to book tickets to ensure the best price and experience.
Date: 06.11.2025
Time : 6.00 PM – 8:00 PM
In today’s fast-changing landscape, marketing efficiency is not just an operational goal, it is a strategic advantage. With tighter budgets and higher expectations, marketers must deliver measurable impact, creative excellence, and business growth, often with fewer resources.
This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes, empower teams to move faster, and turn constraints into creativity.
Join us to uncover practical strategies and proven frameworks to help you:
● Apply lean marketing principles such as focus, agility, and continuous improvement
● Align teams for smarter collaboration and better outcomes
● Drive growth without sacrificing creativity or quality
Panellists
Aisling McCarthy, Founder, All About Folk
Kevin O’Shea, Global Content and Creative Director, Johnson Controls
Bhagya Barrett, Co-Founder & Business Director, Rebel City Distillery
Georgie Browne, Head of People & Programmes at AxisBIC
Hear real-world insights from global brands, local leaders, and creative experts on how lean thinking transforms efficiency into competitive advantage.
Whether you lead a marketing team, manage campaigns, or run your own business, this session will help you achieve more with less without compromising impact.
Non-Member Ticket – €30 per ticket
**Log in to your MII account to avail of the €20 member rate
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