Date: 09.12.2025
Time : 6.00 PM – 8:00 PM
2025 brought campaigns that sparked conversation and shaped culture. It also brought ideas that failed to connect. The difference matters. Smart investment needs clear insight into what worked and what did not.
This end of year session will reveal the strongest and weakest marketing moments of 2025. Our panel will share direct views on audience response, creative performance, and strategic decision making. See how leading brands measured success and what they learned when results fell short.
Join us to explore how to:
● Identify the ingredients of a winning campaign
● Avoid common reasons ideas underperform
● Balance AI efficiency with human creativity
● Translate the lessons of 2025 into smarter planning for 2026
Panel Chair
Stephen Ryan, Managing Director, Narration.ie / Marketing Lecturer at MTU
Panellists
Niall Horgan, Chairman & Co-Founder, Gym+Coffee
Elaine Doyle, Chief Marketing Officer, Distilled (donedeal.ie, adverts.ie, daft.ie)
Ezara Ahern, PR & Visibility Strategist, Twelve South Creative
Ryan Murphy, Account Manager, 3B1
Non-Member Ticket – €35 per ticket
**Log in to your MII account to avail of the €25 member rate
Members should log in to book tickets to ensure the best price and experience.
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Event Venue
Cork, T12 P680 Ireland
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Date: 09.12.2025
Time : 6.00 PM – 8:00 PM
2025 brought campaigns that sparked conversation and shaped culture. It also brought ideas that failed to connect. The difference matters. Smart investment needs clear insight into what worked and what did not.
This end of year session will reveal the strongest and weakest marketing moments of 2025. Our panel will share direct views on audience response, creative performance, and strategic decision making. See how leading brands measured success and what they learned when results fell short.
Join us to explore how to:
● Identify the ingredients of a winning campaign
● Avoid common reasons ideas underperform
● Balance AI efficiency with human creativity
● Translate the lessons of 2025 into smarter planning for 2026
Panel Chair
Stephen Ryan, Managing Director, Narration.ie / Marketing Lecturer at MTU
Panellists
Niall Horgan, Chairman & Co-Founder, Gym+Coffee
Elaine Doyle, Chief Marketing Officer, Distilled (donedeal.ie, adverts.ie, daft.ie)
Ezara Ahern, PR & Visibility Strategist, Twelve South Creative
Ryan Murphy, Account Manager, 3B1
Non-Member Ticket – €35 per ticket
**Log in to your MII account to avail of the €25 member rate