We are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room, Mansion House.
The theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies.
Brand building
Not as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms, new tools, new pressures—brand remains the one advantage that compounds. Brand is how trust is built. How meaning is created. How value endures.
The conference will explore brand building on two levels:
Building your personal brand to support career growth, leadership and long-term success
Building strong business brands that drive trust, loyalty and sustainable performance
Over the course of this conference, you’ll hear from leaders who’ve built brands that people choose, and careers that stand for something. You’ll get fresh perspective, practical insight, and the kind of honest reflection that makes you better—not just at marketing, but at leadership.
Build the brand.
Build the career.
Build something that lasts.
Invoice payments need to complete this request form.
Members should log in to book tickets to ensure the best price and experience.
Get your ticket to the MII National Marketing Conference 2026 and a discounted new individual membership (€250), including access to exclusive events, expert-led training, and professional networking opportunities.
Can’t Attend? As you can appreciate, while we always do our best to accommodate individual circumstances, cancellations at this late stage are not possible as we’re unable to resell your space. If you’re unable to attend, we encourage you to transfer your place to a colleague so the spot doesn’t go to waste. Just drop us a quick note if you plan to do this.
The Round Room | Mansion House, Dublin 2

Entrepreneur | Pharmacist | Scientist | Founder & CEO, fabÜ
Laura Dowling is a qualified pharmacist, wellness advocate, and Founder & Chief
Scientific Officer of fabÜ. With over 20 years’ experience in community pharmacy,
she is widely known as the @fabulouspharmacist on Instagram and has become
one of Ireland’s most trusted voices in women’s health.
A sought-after speaker across corporate and public platforms, Laura brings
credibility, candour, and refreshing energy to every stage — from hormonal health
and menopause to workplace wellbeing, stress, sleep, and sustainable healthy
habits.

Non Executive Director

Independant Non Executive Director

Global Head of Scaled Measurement Pinterest
Continental Breakfast
Shane McGonigle, CEO - MII
Carolan Lennon, Non-Executive Director
Aine Plunkett - Head of Professional Services, MII & Dermot Mulligan - CMO, Re-turn
Donal Comerford - Country Manager Ireland, Oatly
Networking + Tea’s & Coffee
Simon Geraghty - Research Strategist, Amárach Research
Patrick Kennedy - Global Head of Scaled Measurement Pinterest
Interview with Laura Dowling - Pharmacist | Scientist | Founder & CEO, fabÜ
Laura Dowling, Orla Mitchell
Shane McGonigle, CEO - MII
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