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MII National Marketing Conference

Build Brands. Build Careers.

Welcome to the MII National Marketing Conference, Wednesday March 11th

Member only event

We are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room, Mansion House. 

The theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. 

Brand building

Not as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms, new tools, new pressures—brand remains the one advantage that compounds. Brand is how trust is built. How meaning is created. How value endures.

The conference will explore brand building on two levels:

  • Building your personal brand to support career growth, leadership and long-term success

  • Building strong business brands that drive trust, loyalty and sustainable performance

Over the course of this conference, you’ll hear from leaders who’ve built brands that people choose, and careers that stand for something. You’ll get fresh perspective, practical insight, and the kind of honest  reflection that makes you better—not just at marketing, but at leadership.

Build the brand.

Build the career.

Build something that lasts.

Tickets

Invoice payments need to complete this request form.

Members should log in to book tickets to ensure the best price and experience.

€295 – Member Rate

€270* – Member Rate (3+ tickets)

*Price per member

€545 - Non Member Bundle

Get your ticket to the MII National Marketing Conference 2026 and a discounted new individual membership (€250), including access to exclusive events, expert-led training, and professional networking opportunities.

Can’t Attend?  As you can appreciate, while we always do our best to accommodate individual circumstances, cancellations at this late stage are not possible as we’re unable to resell your space. If you’re unable to attend, we encourage you to transfer your place to a colleague so the spot doesn’t go to waste. Just drop us a quick note if you plan to do this.

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The Round Room | Mansion House, Dublin 2

Speakers

Laura Dowling

Entrepreneur | Pharmacist | Scientist | Founder & CEO, fabÜ

Laura Dowling is a qualified pharmacist, wellness advocate, and Founder & Chief Scientific Officer of fabÜ. With over 20 years’ experience in community pharmacy, she is widely known as the @fabulouspharmacist on Instagram and has become one of Ireland’s most trusted voices in women’s health.

A sought-after speaker across corporate and public platforms, Laura brings credibility, candour, and refreshing energy to every stage — from hormonal health and menopause to workplace wellbeing, stress, sleep, and sustainable healthy habits.

Carolan Lennon

Non Executive Director

Orla Mitchell

Independant Non Executive Director

Patrick Kennedy

Global Head of Scaled Measurement Pinterest

Agenda

08:15 - Registration & Networking Breakfast

Continental Breakfast

09:00 - Opening Address

Shane McGonigle, CEO - MII

9:10 - Building Career Success

Carolan Lennon, Non-Executive Director

9:40 - MII Pathway to Professionalism

Aine Plunkett - Head of Professional Services, MII & Dermot Mulligan - CMO, Re-turn

10:00 - Oatly Brand Story

Donal Comerford - Country Manager Ireland, Oatly

10:45 - Coffee & Networking

Networking + Tea’s & Coffee

11:15 - MII Marketing Barometer

Simon Geraghty - Research Strategist, Amárach Research

11:35 - Brand Equity and Measurement

Patrick Kennedy - Global Head of Scaled Measurement Pinterest

12:00 - Interview - Laura Dowling

Interview with Laura Dowling - Pharmacist | Scientist | Founder & CEO, fabÜ

12:30 - Achieving Career Success - Panel Discussion

Laura Dowling, Orla Mitchell

12:50 - NATIONAL MARKETING COMPETENCY AWARDS
13:00 - Closing

Shane McGonigle, CEO - MII

This event is brought to you in partnership with:

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