Presented by Patrick Kennedy (Global Head of Scaled Measurement at Pinterest) and Conor Sharkey (Account Manager at Pinterest) and panelled by Kate Minogue (ex-Meta Head of Marketing Science and currently Strategic Growth Consultant).
Patrick, (Global Head of Scaled Measurement at Pinterest) will explore the upcoming privacy changes, such as Chrome cookie deprecation, and their implications on how we advertise into the future. He will emphasise the importance of adopting a proactive approach to measurement and cultivating a test & learn mentality. By leveraging these strategies now, marketing teams can continue driving efficient results while preparing for shifts in data visibility.
Conor Sharkey, another seasoned professional in the digital advertising realm, will delve into the details of performance advertising in Pinterest and the industry as a whole. Drawing from industry best practice, Conor will share insights on maximising efficiency while embracing innovation.
Digital Marketer: Those directly involved in digital advertising campaigns, including campaign managers, strategists, and digital advertising specialists, would benefit greatly.
Marketing Managers and Directors: Professionals responsible for overseeing marketing efforts within their organisations would find value in understanding the latest trends and strategies in digital advertising to effectively guide their teams and allocate resources.
Business Owners and Entrepreneurs: Individuals running their own businesses or startups would benefit from learning about digital advertising strategies to effectively promote their products or services in today’s competitive online market.
Students and Aspiring Marketers: Students studying marketing or related fields, as well as aspiring marketers looking to enter the industry, would find value in learning about digital advertising best practices and networking with industry professionals to build connections and gain valuable insights for their future careers.
Patrick Kennedy is the Global Head of Scaled Measurement, having worked in ads measurement across Meta and Pinterest for the past 7+ years. He’s currently focused on measurement thought leadership at Pinterest, providing guidance to global advertisers on their measurement strategies in a post-cookie environment. He’s managed measurement teams across different EMEA markets, with hands-on experience with some of Europe’s largest brands to support their ads measurement challenges. Prior to this, he spent 6 years in market research, including 4 years at Amarach Research under the guidance of MII board member Gerard O’Neill!
Conor has been a Client Account Manager at Pinterest for three years, working on the UK & Ireland Retail team. He primarily works with large performance advertisers, helping them to execute full-funnel strategies on the platform. Before Pinterest, Conor spent eight years at Leinster Rugby as the head of digital, managing paid and organic social media activity, the Leinster Rugby website, app, email marketing, as well as pumping the odd rugby ball.
Kate is currently freelance consultant for C-level on topics such as business proposition, data strategy and organisational operations. Ex-Head of Marketing Science at Meta App EMEA and equipped with an executive MBA, she also over twelve years of experience across Tech, Finance and Gaming in various analytics and data science roles with a focus on sales, marketing and customer value. Her expertise lies in gaming and marketing science by driving forward the data-driven measurement, performance and signals strategies of sophisticated consumer tech brands.
Date: April 18th
Time: 9:30am – 10:30am
Location: Online webinar (Link will be provided upon registration)
Tickets: Included in membership for all MII Members
Don’t miss out on this opportunity to stay ahead of the curve in digital advertising performance. Reserve your spot today and join us for an engaging discussion on Performance Dynamics!
For any queries, please email henry@mii.ie
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