In partnership with Dentsu and Onic, we are delighted to invite you to join this exclusive event Sound Affects 4, where we will check-in on the longitudinal listening study and bring to life the power of connection.
The commercial value of connection in advertising lies in its power to drive consumer trust, loyalty and ultimately, purchase. When brands forge authentic emotional bonds with their audience they move beyond transactional relationships to create long-term connection. The research demonstrates how audio can influence perception and behaviour, and how brands can connect with audiences on a deeper level.
Speakers include:
🎙️ Dael Wood – Strategic Consulting Director, Dentsu
🎙️ Zsófi Tóth – Research & Insights Director, Dentsu
🎙️ Brian McCarthy – Group Commercial & Operations Director, Onic
🎙️ Shane McGonigle – CEO, Marketing Institute Ireland
Event details:
Time: 9AM – 11AM
Date: Thursday, 27th November
Location: Dentsu Ireland, D04 HE94
This is an exclusive event for our MII Members. If you are a member of MII please ensure you log in to secure your spot.
If you are not a member please email leah@mii.ie if interested in attending.
Members should log in to book tickets to ensure the best price and experience.
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In partnership with Dentsu and Onic, we are delighted to invite you to join this exclusive event Sound Affects 4, where we will check-in on the longitudinal listening study and bring to life the power of connection.
The commercial value of connection in advertising lies in its power to drive consumer trust, loyalty and ultimately, purchase. When brands forge authentic emotional bonds with their audience they move beyond transactional relationships to create long-term connection. The research demonstrates how audio can influence perception and behaviour, and how brands can connect with audiences on a deeper level.
Speakers include:
🎙️ Dael Wood – Strategic Consulting Director, Dentsu
🎙️ Zsófi Tóth – Research & Insights Director, Dentsu
🎙️ Brian McCarthy – Group Commercial & Operations Director, Onic
🎙️ Shane McGonigle – CEO, Marketing Institute Ireland
Event details:
Time: 9AM – 11AM
Date: Thursday, 27th November
Location: Dentsu Ireland, D04 HE94
This is an exclusive event for our MII Members. If you are a member of MII please ensure you log in to secure your spot.
If you are not a member please email leah@mii.ie if interested in attending.