Sustainable Food Stories – Told and Untold
MII Cork in association with Cork University Business School (CUBS) are delighted to bring you an evening of thought-provoking insights and engaging discussions on sustainability in the food and beverage sector. “Sustainable Food Stories – Told and Untold,” dives deep into the interplay between external marketing strategies and internal organisational processes.
The panel will navigate the complex narrative of sustainability. While some companies embrace sustainability as a unique selling point, others integrate these practices into their operations without emphasising them to their customers. In addition, the panel will discuss how do these choices impact brand perception, customer decision-making, and alignment with the UN Sustainable Development Goals (SDGs).
Sustainability is not just a trend—it’s a critical component of long-term business strategy. With increasing consumer awareness and demand for ethical practices, sustainability plays a pivotal role in shaping marketing approaches, building trust, and driving decision-making. UCC is committed to embedding sustainability into its mission, making it a cornerstone of our partnerships with businesses, research, and education. This event promises to be interesting and thought provoking for all members.
Event Details
Meet the Panel:
Our esteemed speakers bring unique perspectives from their respective industries:
- Diarmuid Shanahan, Managing Director, Freshways Food Company
- Margie Walsh, National Account Manager, Flahavan’s
- Rob Horgan, Founder of Velo Coffee Roasters and President of Cork Chamber of Commerce
- Chair of the panel: Dr Sean Tanner, University College Cork
Why Attend?
- Discover: Practical insights into aligning sustainability with marketing strategies.
- Engage: Learn how businesses navigate challenges and opportunities related to the UN SDGs.
- Network: Connect with students, professionals, and academics passionate about sustainability and innovation in the food sector.
Refreshments and wine will be served from 18:30, with the panel discussion beginning shortly before 19:00.
Members should log in to book tickets to ensure the best price and experience.
Share This Event
Event Venue
More Upcoming Events
Webinar: Mastering Your MII AIM Awards 2026 Entry
MII Marketing Workforce Report in partnership with Alternatives
Sustainable Food Stories – Told and Untold
MII Cork in association with Cork University Business School (CUBS) are delighted to bring you an evening of thought-provoking insights and engaging discussions on sustainability in the food and beverage sector. “Sustainable Food Stories – Told and Untold,” dives deep into the interplay between external marketing strategies and internal organisational processes.
The panel will navigate the complex narrative of sustainability. While some companies embrace sustainability as a unique selling point, others integrate these practices into their operations without emphasising them to their customers. In addition, the panel will discuss how do these choices impact brand perception, customer decision-making, and alignment with the UN Sustainable Development Goals (SDGs).
Sustainability is not just a trend—it’s a critical component of long-term business strategy. With increasing consumer awareness and demand for ethical practices, sustainability plays a pivotal role in shaping marketing approaches, building trust, and driving decision-making. UCC is committed to embedding sustainability into its mission, making it a cornerstone of our partnerships with businesses, research, and education. This event promises to be interesting and thought provoking for all members.
Event Details
Meet the Panel:
Our esteemed speakers bring unique perspectives from their respective industries:
- Diarmuid Shanahan, Managing Director, Freshways Food Company
- Margie Walsh, National Account Manager, Flahavan’s
- Rob Horgan, Founder of Velo Coffee Roasters and President of Cork Chamber of Commerce
- Chair of the panel: Dr Sean Tanner, University College Cork
Why Attend?
- Discover: Practical insights into aligning sustainability with marketing strategies.
- Engage: Learn how businesses navigate challenges and opportunities related to the UN SDGs.
- Network: Connect with students, professionals, and academics passionate about sustainability and innovation in the food sector.
Refreshments and wine will be served from 18:30, with the panel discussion beginning shortly before 19:00.