Unlocking brand growth: A guide to identifying and leveraging Category Entry Points

Hosted by: MII & RED C Research

Format: 45min Live Virtual Webinar

This webinar aims to help you better understand how to measure and act on one of the core drivers of Brand Growth. Mental Availability. 

• Explore the concept of Mental Availability and how it can benefit your brand.

• Deep dive into one of the components of Mental Availability, Category Entry Points and uncover its potential.

• Experience how other brands have transformed their comms through moments that matter.

To register for the webinar, please email leah@mii.ie