Global Category & Portfolio Manager
At Transitions Optical we help people live more vibrant lives by enhancing their vision and the way they perceive light.
We are the manufacturer of Transitions ® eyeglass lenses, the world’s leading photochromic lens. Transitions ® lenses automatically adapt to changing light. They darken outdoors and return back to clear when you come inside.
Our talented people make significant advances in color science and lens materials, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made Transitions ® lenses one of the most recognized brands in optics.
Transitions Optical is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
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Your role
The Transitions Category & Insight Team is looking for a Global Category & Portfolio Manager to influence and inform strategic decision making.
The penetration of dynamic lenses among total lenses is still undeveloped versus this category potential, this is why it is crucial to raise the awareness of the consumer needs and to preserve and protect the premiumness of Transitions’ brand and products.
Within the company there is a growing demand for consumer & data-oriented insights to inform category and brand strategy as well as wider business decisions. The role of Global Category & Portfolio Manager will be to support the development and delivery of category assets, category claims and key transversal Category & Innovation Development projects. The Global Category & Portfolio Manager will need to collaborate closely with internal and external stakeholders to integrate their insights (e.g. R&D Sciences and Innovation team). This role also has the responsibility of educating internally and externally on the category & portfolio positioning and strategy.
This is an excellent opportunity to gain significant experience working within a high impact (even if small) global team of internal leadership advisers composed of consumer insights and business intelligence experts. And to be part of a leading company in the optical industry. It does offer the opportunity to make a significant impact within the wider EL group. It is also a unique opportunity to be exposed closely to the company business strategy and the product innovation process from its early stage.
Within the CID team, you will embody the EL group values, particularly: Making the complex simple AND Turning inspiration into impact.
In your daily mission, you will have the overall responsibilities to:
- Develop assets to increase the awareness of the category among internal stakeholders, consumers and ECPs to support the Transitions brand.
- Develop the Transitions’ portfolio based on consumers expectations with R&D, and position that portfolio in accordance with the consumer journey (including the digital consumer journey).
Main responsibilities: - Develop category assets to digest strategic insights and analysis to inform the category and product development.
- Work collaboratively with other teams to integrate their insights to the category assets (e.g. clinically proven claims from the R&D Sciences and Innovation team).
- Coordinate with the different stakeholders at Transitions and at EL group level (ex. R.&D. and GMT) the dissemination of the category strategy and assets.
- Lead key transversal CID projects – one or two per year with the CID team (CI & BI) and external partners.
- Be a key stakeholder in the development of the product brief (in collaboration with the Product Managers).
- Ensure to maintain a regular contact with the stakeholders during the product development phase and product launch preparation.
This includes also the following:
- Act as lead project manager and be accountable to deliverer multiple & impactful category assets: Support end-to-end delivery of category assets.
- Transform complex category concepts into creative and reader-digest assets.
- Ensure content review and quality check.
- Ensure communication of deliverable timelines to CID team and key stakeholders.
- Create precise agency briefs and coordinate with external agencies when applies.
- Disseminate category assets to leadership team, to wider global and regional teams and to other stakeholders.
- Present category assets in-person or via other media, including on stage at tradeshow.
- Collect feedback on category assets relevance and implement improvements.
Identify knowledge gap on Category and amongst stakeholders.
Find and execute new ways of communicating insights with stakeholders, for example:
- Concept visualization
- Infographics
- Case studies
- Presentation deck (PowerPoint)
- Podcasts
- Videos
Support category claim substantiation and register trademarks:
- Seek Legal approval and coordination.
- Seek approval and coordination with the EL Global Medical and Professional Affairs Team (particularly on sensitive topics such as “blue light protection”).
- Maintain category claims database and online shared CID resources.
- Monitor competitors’ claims.
- Assist the Leadership Team and CID Team by answering ad-hoc requests and analysis on category topics.
- Organise and actively lead workshops on specific category, brand and product topics or projects with relevant teams and stakeholders.
- Help monitoring CID budget by managing the PO’s and invoicing related to category assets creation & dissemination.
- Help setting up suppliers (e.g. reviewing and drafting Legal documents, etc.) related to category assets creation & dissemination.
Main requirements:
- Master’s degree in marketing or business.
- 3 years of experience (min.) in marketing.
- Strong set of presentation skills and proven first-hand experience with marketing assets.
- Proven ability to create marketing assets.
- Proven project management leadership experience.
- Excellent communication skills, with the ability to present complex concepts to a variety of audiences, Confident public speaker.
- Ability to integrate and synthesize learnings and concepts into high quality assets for a wide range of audience.
- Strong visual communication and data visualisation skills.
- Collaborative – Ability to work cross-functions/ Regions.
Business acumen – Result-oriented. - Creative – Show real initiative and bring new ideas. Precision and obsession with details.
- Ability to work autonomously, own and deliver work.
- Ability to navigate ambiguity and work in a fast-paced, ever-changing and deadline-driven environment.
- Curious and Self-motivated.
Recruiting process:
Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.