Marketing Specialist

The Media Specialist role in AIB  is to design and oversee our media and connections plans.
You will work as part of the Connections team that is focused on delivering all paid and owned media.
You will take responsibility for a strategic led media plans that utilises a broad range of tools to build long term brand equity whilst balancing short-term commercial objectives.
You will optimise the media mix across a range of tools, including but not limited to, traditional broad reach media, display, social media, video and partnerships.
You’ll work with our media & advertising agencies, with the aim of maximising the impact of advertising campaigns through a range of media platforms.
You will use research & insight to help inform decision making, and to ensure that campaigns reach their target audiences as effectively as possible.