Chief Executive Officer

Shane McGonigle

Shane leads the MII Executive team and is responsible for the delivery of our strategy. He will champion our Purpose as we strive to “strengthen the standing of our profession and educate, enable and empower you as marketers at all stages of your career”. He brings a wealth of international experience and marketing expertise to the role, having held senior positions in marketing agencies and client companies for over 30 years. In additional, he has held positions including director of the Advertising Standards Authority of Ireland, Visiting Professor at the University of Ulster, External Examiner at the TU Dublin and is a former President of IAPI.

Manager, Individual Membership

Rose Ellen Kavanagh

Rose Ellen is one of our long standing team members, having recently celebrated 25 years at MII. Rose Ellen’s experience spans various areas of the Institute, and is currently Manager of Individual Membership. Rose Ellen is in constant contact with members, ensuring they get the most from the opportunities of their membership. She has a career background in Sales and Marketing. Rose Ellen also looks after the requests for Transcripts of Education results, for the Graduateship in Marketing.

Corporate Membership Account Manager

Cecilia McLernon

Cecilia is part of the membership team, and looks after our growing list of corporate partners, who are mostly blue-chip companies with significant professional marketing teams. Cecilia has a career background in retailing, and as a long-serving staff member she has worked across various areas of the Institute, most recently in events where she became well-known to members.

Financial Administrator

Gráinne Phelan

Gráinne is a qualified IATI Accounting Technician with a broad-based financial career background mostly in the leisure and pharma sectors. Her role involves her in all of the Institute’s financial activities from preparation of financial statements to compliance.

Membership Options

Individual Membership

Have you an approved marketing or business degree and 2+ years’ professional experience in Marketing?

Or have 5+ years’ professional experience in marketing management.

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Corporate Partnership

If your marketing team has 5 or more members, a Corporate Partnership might be for you.

Because it is a bundle of memberships, associateships, training credits and event passes. It works well for teams
who use more than one Marketing Institute service

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Join by Exam

Do you hold a degree or postgraduate qualification in Marketing or Business?

If so, you may be eligible for the Qualified Marketer Exam. Successful candidates will become full members of The Marketing Institute and will be given complimentary membership for the first year

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