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CEO

David Field

David Field was elected to the chair by fellow board members on 17 September 2019, and appointed interim CEO starting 1st April, 2020, having stepped down as chairman. David is a Marketing Consultant with two decades experience in the marketing profession. He was previously Commercial Director with Easons, and Marketing Director with luxury retailer Brown Thomas before that. Prior to that, as Head of Marketing and Retail Development at Easons, he led a repositioning strategy to transform and modernise the brand. David’s earlier experience was in retail operations and marketing at Fresh, the good food market, as Product Group Manager with Glanbia, and he spent a significant period with Superquinn in a number of positions across project management, category management and business development. David holds a Postgraduate Diploma in Entrepreneurial Studies from Smurfit Business School and a Bachelor of Arts degree from University College Dublin.

Head of Learning Solutions

Jenny Bishop

Jenny heads up our Learning Solutions team and manages the design, development and delivery of our education programmes and life long learning courses. Programmes are developed to respond to current and future skills gaps across the marketing profession and the general business sector. Jenny is a senior marketing professional, with over 20 years’ experience in corporate organisations, including Davy, EY and Smurfit. She holds a first class honours MSc in Digital Marketing & Analytics from Technological University Dublin, a Diploma in Learning & Development, CIPD, a Postgraduate Diploma in Public Relations, a Diploma in Strategic Marketing and a Bachelor of Arts Honours degree in History and German from University College Dublin.

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Media And Events Manager

Marie-Therese Campbell

Marie-Therese leads our events team and delivers our major events including the All Ireland Marketing Awards, DMX Dublin and the CMO Summit. She’s also the go-to person for media enquiries and for advertisers and sponsors seeking to engage with our marketing decision-maker community. Marie-Therese holds an honours degree in languages from UCD and a Diploma in Public Relations. She spent a significant part of her career with Coca Cola, and she managed all Coca Cola branding at the 2004 Olympic Games in Athens.

Events Executive

Monica Hallinan

Monica runs the entry process for the large-scale All Ireland Marketing Awards programme and plays a key role in delivering our Awards gala night as well as our member-only CMO Summit for Ireland’s top senior-level marketing executives. Monica’s career background is in product management and operations in Vodafone.

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Learning Coordinator

Aoife Moreton

Aoife has a career background in retail and administration, and her role involves helping connect our members to the right learning solutions. She holds a MSc in Marketing from UCD, and a Bachelors Degree in Business Administration and Management from Maynooth University.

Aoife also looks after our Qualified Marketer Exam, and runs the examinations twice a year online. She looks after all the new and returning MII Grads.

Membership Executive

Rose Ellen Kavanagh

Rose Ellen is our longest-standing team member, having recently celebrated 20 years with us. Rose’s experience spans various areas of the Institute, and she is now our membership executive, a role in which she is in constant contact with members, ensuring they get the most from the opportunities of their membership. 

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Corporate Partnership Coordinator

Cecilia McLernon

Cecilia is part of the membership team, and looks after our growing list of corporate partners, who are mostly blue-chip companies with significant professional marketing teams. Cecilia has a career background in retailing, and as a long-serving staff member she has worked across various areas of the Institute, most recently in events where she became well-known to members.

Marketing Assistant

Cassie McGonagle Foy

Cassie looks after the Institute’s marketing communications, including our website, newsletters, blog and social media channels. With a passion for writing and all things creative, and particular expertise in digital, Cassie brings a professional approach to our marcomms.

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Financial Administrator

Gráinne Phelan

Gráinne is a qualified IATI Accounting Technician with a broad-based financial career background mostly in the leisure and pharma sectors. Her role involves her in all of the Institute’s financial activities from preparation of financial statements to compliance.

Membership Options

Individual Membership

Have you an approved marketing or business degree and 2+ years’ professional experience in Marketing?

Or have 5+ years’ professional experience in marketing management.

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Corporate Partnership

If your marketing team has 5 or more members, a Corporate Partnership might be for you.

Because it is a bundle of memberships, associateships, training credits and event passes. It works well for teams
who use more than one Marketing Institute service

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Join by Exam

Do you hold a degree or postgraduate qualification in Marketing or Business?

If so, you may be eligible for the Qualified Marketer Exam. Successful candidates will become full members of The Marketing Institute and will be given complimentary membership for the first year

Find Out More