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MII National Marketing Conference

Build Brands. Build Careers.

Thank You for Attending!

Thank you to everyone who joined us on March 11th at The Round Room, Mansion House for the MII National Marketing Conference 2026.

It was a fantastic day of insights, discussion, and connection – focused on building stronger brands and more impactful marketing careers.

Revisit the Highlights

The conversation doesn’t end with the conference. Revisit the standout presentations and expert perspectives from Dermot, Donal and Patrick.

Conference presentations and supporting materials are available exclusively to attendees and MII members. 

Please login to your MII Account to access these materials.

Welcome to the MII National Marketing Conference, Wednesday March 11th

Member only event

We are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room, Mansion House. 

The theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. 

Brand building

Not as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms, new tools, new pressures—brand remains the one advantage that compounds. Brand is how trust is built. How meaning is created. How value endures.

The conference will explore brand building on two levels:

  • Building your personal brand to support career growth, leadership and long-term success

  • Building strong business brands that drive trust, loyalty and sustainable performance

Over the course of this conference, you’ll hear from leaders who’ve built brands that people choose, and careers that stand for something. You’ll get fresh perspective, practical insight, and the kind of honest  reflection that makes you better—not just at marketing, but at leadership.

Build the brand.

Build the career.

Build something that lasts.

Tickets

Invoice payments need to complete this request form.

Members should log in to book tickets to ensure the best price and experience.

€295 – Member Rate

€270* – Member Rate (3+ tickets)

*Price per member

€545 - Non Member Bundle

Get your ticket to the MII National Marketing Conference 2026 and a discounted new individual membership (€250), including access to exclusive events, expert-led training, and professional networking opportunities.

Can’t Attend?  As you can appreciate, while we always do our best to accommodate individual circumstances, cancellations at this late stage are not possible as we’re unable to resell your space. If you’re unable to attend, we encourage you to transfer your place to a colleague so the spot doesn’t go to waste. Just drop us a quick note if you plan to do this.

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The Round Room | Mansion House, Dublin 2

Speakers

Carolan Lennon

Non Executive Director

Laura Dowling

Entrepreneur | Pharmacist | Scientist | Founder & CEO, fabÜ

Dermot Mulligan

Chief Marketing Officer, Re-turn

Orla Mitchell

Independant Non Executive Director

Patrick Kennedy

Global Head of Scaled Measurement, Pinterest

Dónal Comerford

Country Manager, Oatly

Jay Reid

Group Strategy Director, Core

Simon Geraghty

Research Strategist, Amárach Research

Agenda

08:15 - Registration & Networking Breakfast

Continental Breakfast

09:00 - Opening Address

Shane McGonigle, CEO - MII

9:10 - Building Career Success

Carolan Lennon, Non-Executive Director

9:40 - MII Pathway to Professionalism

Aine Plunkett - Head of Professional Services, MII

Dermot Mulligan - CMO, Re-turn

10:15 - Oatly Brand Story

Donal Comerford - Country Manager Ireland, Oatly

10:45 - Coffee & Networking

Networking + Tea’s & Coffee

11:15 - MII Marketing Barometer

Simon Geraghty, Research Strategist - Amárach Research

11:35 - Brand Equity and Measurement

Patrick Kennedy, Global Head of Scaled Measurement - Pinterest

12:00 - Fireside Chat with Laura Dowling

Laura Dowling - Pharmacist | Scientist | Founder & CEO -fabÜ in conversation with Fiona Sweeney, Green Button Consulting

12:30 - Achieving Career Success - Panel Discussion

Laura Dowling, Orla Mitchell & Jay Reid

13:00 - NATIONAL MARKETING COMPETENCY AWARDS

Mark Nolan, Chairman - MII

13:10 - Closing

Shane McGonigle, CEO - MII

This event is brought to you in partnership with:

Carolan Lennon​

Non-Executive Director

Carolan Lennon is a non-executive director with over 25 years of senior executive leadership across the telecoms and technology sectors working with leading organisations including Salesforce, Eir, and Vodafone.

During her time as Country Leader for Salesforce Ireland, Carolan led the company’s 3,000+ strong workforce, growing its presence as an EMEA talent hub, and leading the launch of the renowned Dublin Tower. As the first female CEO of Eir, one of Ireland's largest telecommunications companies, she led the organisation through a period of rapid transformation and growth during a pivotal period. She also held a number of senior leadership roles at Vodafone Ireland, including Marketing Director and Consumer Director.

Carolan currently serves on the boards of Salesforce Ireland, Flutter Entertainment, itrust6a and previously held the position of Senior Independent Director at AIB. Beyond the boardroom, she is a proud patron of Special Olympics Ireland, and has a passion for promoting corporate sustainability and advocating for equality in the workplace.

Carolan has a BSc from University College Dublin, and an MBA from Trinity College Dublin.

Laura Dowling

Entrepreneur | Pharmacist |
Scientist | Founder & CEO, fabÜ

Laura Dowling is a qualified pharmacist, wellness advocate, and Founder & Chief Scientific Officer of fabÜ. With over 20 years’ experience in community pharmacy, she is widely known as the @fabulouspharmacist on Instagram and has become one of Ireland’s most trusted voices in women’s health.

Passionate about helping people live balanced, healthy lives without the noise of fads or quick fixes, Laura blends science-led expertise with a warm, relatable style. Through her extensive online platform, national media presence, and live events, she empowers women with evidence-based advice delivered with humour, honesty, and empathy.

Her nationwide Love Your Vulva tour and best-selling book tackled taboo topics head-on, sparking important conversations around women’s health and showcasing her rare ability to connect and inspire at scale. A sought-after speaker across corporate and public platforms, Laura brings credibility, candour, and refreshing energy to every stage — from hormonal health and menopause to workplace wellbeing, stress, sleep, and sustainable healthy habits.

Dermot Mulligan

Chief Marketing Officer | Re-turn

Dermot Mulligan is an award winning senior marketing leader with over 25 years’ experience shaping and transforming some of Ireland’s best-known brands.

As Chief Marketing Officer at Re-turn, he has played a central role in elevating national engagement with the Deposit Return Scheme, launching the new ‘Re-turn It Right’ brand platform, and delivering major behavioural change.

Dermot previously served as Head of Marketing at Bord Gáis Energy, where he transformed the brand into a leading energy and services provider and was responsible for the development of the largest loyalty programme in the Irish energy market. Prior to that he led the brand and marketing strategy for GE Money, Abbey Travel and Irish Ferries. He is known for his insight driven approach, stakeholder leadership, and ability to build culturally resonant brands.

Orla Mitchell

Ex-CEO WaterWipes & National Marketing Champion 2026

Prior to her board career, Orla worked with WaterWipes between early 2020- end 2022. As CEO and board member she with her exec team implemented a 3-year strategy that more than doubled the business with the brand now a top global brand leader in all its key markets including the U.S. An Irish founder owned global success story the WaterWipes brand, as the world's purest baby wipe has disrupted the wipes category with exponential growth in multiple geographies globally.

Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy, Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra, 5, Doublemint and Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy).

Prior to this role she held the position of Chief Marketing Officer for Wrigley preceding the integration of the Mars Confectionery businesses. Orla was with Mars for 18 years in several different roles, and her business and marketing expertise across multiple regions make her a highly experienced strategic and marketing resource. Before joining Wrigley, Orla served as the CMO for Mars Global Food, where she promoted marketing excellence across the company’s global good business and helped create a strategic growth agenda. Prior to that, she was the European Marketing Director for Mars Foods Europe, where she was responsible for marketing Mars’ sauce brands in Europe.

Orla began her time with Mars as the Marketing Director of Petcare for Mars Ireland and has moved up in the Marketing function since then. Orla has a passion for developing sustainable business legacy and growth strategies and has led several business turnarounds during her career to date. She is also very experienced in developing iconic and multi award winning communications campaigns.

Patrick Kennedy | Pinterest

Patrick is a marketing scientist with 15 years experience helping brands turn rigorous measurement into growth—across brand and performance, and from SMBs to Enterprise.

 

Today he leads Global Scaled Measurement at Pinterest, where his team develops measurement thought leadership, partners with product to validate new ad solutions, and builds the education and tooling that make effective decisions repeatable at scale.

 

Previously, at Meta he managed marketing science teams that supported more than 6,000 clients and agencies across EMEA, developing expertise in first- and third‑party experimentation and scalable learning programs. His experience also spans retail analytics at dunnhumby, integrating attitudinal and behavioral data from a 10,000‑shopper panel to drive actionable insights.

 

His career started out at Amárach Research, where he conducted quantitative and qualitative research in partnership with some of Ireland’s best known brands.

Dónal Comerford | Oatly

Dónal Comerford leads Oatly’s Irish growth as Country Manager. With deep international FMCG and brand-building experience, Donal champions Oatly’s mission - to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources.

He’s on a mission to convert more lattes, minds and hearts - one oat at a time. 

Jay Reed | Core

Jay is an experienced and award-winning marketing and communications strategist. Currently Group Strategy Director in Core, he has been honing his craft as an agency strategist for 15 years. In this time he was worked with dozens of Ireland’s biggest brands across as many different categories. As a 15-time Effie award winner and judge, he is a recognised expert in marketing effectiveness.

In addition to his practical experience, Jay believes that his commitment to continuous education has also been key to his career success to date. With a primary degree in Technology, Design, & Innovation, Jay has also completed numerous professional certifications in the marketing domain and multiple short courses in subjects ranging from philosophy to programming and probability. Recognising the need for marketers to better understand the lingua franca of business and finance, he is currently completing an MBA at Trinity College Dublin.

Simon Geraghty | Amárach Research


Simon Geraghty, Research Strategist at Amárach Research, is an award-winning Research & Insights Director with 20+ years at the intersection of insight, design and commerce. He specialises in demystifying the complex and championing customer-centric strategies that resonate with stakeholders to drive measurable growth.

When not decoding consumer behaviour, he can usually be found making his next playlist or out walking his two greyhounds.

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