Thank you to everyone who joined us on March 11th at The Round Room, Mansion House for the MII National Marketing Conference 2026.
It was a fantastic day of insights, discussion, and connection – focused on building stronger brands and more impactful marketing careers.
The conversation doesn’t end with the conference. Revisit the standout presentations and expert perspectives from Dermot, Donal and Patrick.
Conference presentations and supporting materials are available exclusively to attendees and MII members.
Please login to your MII Account to access these materials.
We are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room, Mansion House.
The theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies.
Brand building
Not as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms, new tools, new pressures—brand remains the one advantage that compounds. Brand is how trust is built. How meaning is created. How value endures.
The conference will explore brand building on two levels:
Building your personal brand to support career growth, leadership and long-term success
Building strong business brands that drive trust, loyalty and sustainable performance
Over the course of this conference, you’ll hear from leaders who’ve built brands that people choose, and careers that stand for something. You’ll get fresh perspective, practical insight, and the kind of honest reflection that makes you better—not just at marketing, but at leadership.
Build the brand.
Build the career.
Build something that lasts.
Invoice payments need to complete this request form.
Members should log in to book tickets to ensure the best price and experience.
Get your ticket to the MII National Marketing Conference 2026 and a discounted new individual membership (€250), including access to exclusive events, expert-led training, and professional networking opportunities.
Can’t Attend? As you can appreciate, while we always do our best to accommodate individual circumstances, cancellations at this late stage are not possible as we’re unable to resell your space. If you’re unable to attend, we encourage you to transfer your place to a colleague so the spot doesn’t go to waste. Just drop us a quick note if you plan to do this.
The Round Room | Mansion House, Dublin 2
Non Executive Director
Entrepreneur | Pharmacist | Scientist | Founder & CEO, fabÜ
Chief Marketing Officer, Re-turn
Independant Non Executive Director
Global Head of Scaled Measurement, Pinterest
Country Manager, Oatly
Group Strategy Director, Core
Research Strategist, Amárach Research
Continental Breakfast
Shane McGonigle, CEO - MII
Carolan Lennon, Non-Executive Director
Aine Plunkett - Head of Professional Services, MII
Dermot Mulligan - CMO, Re-turn
Donal Comerford - Country Manager Ireland, Oatly
Networking + Tea’s & Coffee
Simon Geraghty, Research Strategist - Amárach Research
Patrick Kennedy, Global Head of Scaled Measurement - Pinterest
Laura Dowling - Pharmacist | Scientist | Founder & CEO -fabÜ in conversation with Fiona Sweeney, Green Button Consulting
Laura Dowling, Orla Mitchell & Jay Reid
Mark Nolan, Chairman - MII
Shane McGonigle, CEO - MII
This event is brought to you in partnership with:
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