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Understanding the hype cycle of new technologies is a key advantage in business

In the current climate, there is much hype about generative AI (GenAI) and large language models (LLMs).

But what happened to all the technologies that were hyped up before GenAI?

According to some, they are all “dead”.

It seems we live in a very simplistic world where a technology is hyped and then dies and then what?

This is where things get interesting from a business perspective.

Launch Of Unique Advertising Research Solution Prizm+

Future Proof Insights and Amárach Research Partner To Launch The PRIZM+ Ad Testing Solution
Future Proof Insights and Amárach Research have partnered to develop PRIZM+, a unique ad testing solution that brings together the best of neuroscience and behavioural research, helping advertisers and their agencies improve the effectiveness of their advertising in today’s competitive.

Embracing Diversity: Celebrating Pride

June marks Pride Month, a time when people come together and celebrate diversity as well as show support for the LGBTQ+ community. MII recognises and supports our members, colleagues, friends, family, and the wider community of Ireland for the celebration of Pride. This is a 24/7/365 commitment and not just for one month of the year. Our intention is to show our support and express our allyship.

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