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Plant your brand at the heart of one of Ireland’s most beloved festivals

Bord Bia Bloom will celebrate its landmark 20th year in 2026, a momentous milestone for one of Ireland’s most iconic outdoor festivals. What began as a celebration of Irish horticulture has flourished into a five-day immersive experience that brings together gardening, food, and sustainable living in the scenic setting of Phoenix Park, Dublin. 

Spanning 70 acres and welcoming over 100,000 attendees each year, Bord Bia Bloom has become a cornerstone of Ireland’s summer calendar. It’s more than a festival it’s a vibrant, living showcase of creativity, innovation, and environmental stewardship. And now your brand has the opportunity to be part of this extraordinary journey. 

A rich canvas for brand storytelling

From award-winning show gardens to cutting-edge food experiences and expert-led talks, Bord Bia Bloom offers a dynamic platform for sponsors to create activations that inspire, influence, and inform. Whether you’re looking to launch a new product, build brand awareness, or demonstrate your commitment to sustainability, Bord Bia Bloom provides the perfect stage to connect meaningfully with a highly engaged audience. 

What our sponsors say 

“Bord Bia Bloom has consistently allowed us to restart conversations around the Citroën brand, our ambitions, and helped to at least put the brand back into the consideration set of potential new car buyers. The benefits extend beyond the event itself and into the 2026 sales period.”Trevor Hunt – Citroën Marketing Manager 

“To say our sponsorship was a success is an understatement; we were thrilled with the response to the garden, which won the Best Large Garden Award and the People’s Choice Award. The bang for your buck at Bloom is huge and we couldn’t have paid for the prime media coverage we received. Sponsoring a Show Garden is a big investment and it does take a lot of work, but you get so much out of it – it is 100% worthwhile.”  Kathryn O’Riordan – Assistant Principal, Early Years, Policy & Strategy at The Department of Children, Disability, and Equality  

 

Exciting sponsorship opportunities for 2026 

As plans for the 20th year of Bord Bia Bloom are now well underway, a limited number of Show Gardens and festival features remain available for sponsorship. This is your chance to plant your brand at the heart of a much-loved national event and align with a celebration that reflects the values of creativity, sustainability, and community. 

Festival Sponsorship Brochure

Garden Sponsorship Brochure

Whether you choose to sponsor a flagship Show Garden, collaborate on a feature, or create a bespoke activation, your brand will be woven into the fabric of an experience that leaves a lasting impression. 

Sustainability at the core 

Bord Bia Bloom is proud to be the first event in Ireland to hold an ISO 20121:2024 accreditation for Sustainable Event Management – a globally recognised standard that ensures every aspect of the festival is designed and delivered with the utmost respect for the environment. This means peace of mind and the assurance that your brand is contributing to a greener, more responsible future. 

To explore sponsorship opportunities and learn more about how your brand can be part of this landmark celebration, email us sponsorship@bordbia.ie  

 

Bord Bia Bloom | Thursday, May 28th – Monday, June 1st, 2026 | Phoenix Park, Dublin 

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Orla Mitchell

Prior to her board career, Orla worked with WaterWipes between early 2020- end 2022. As CEO and board member she with her exec team implemented a 3-year strategy that more than doubled the business with the brand now a top global brand leader in all its key markets including the U.S. An Irish founder owned global success story the WaterWipes brand, as the world’s purest baby wipe has disrupted the wipes category with exponential growth in multiple geographies globally.

Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy, Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra, 5, Doublemint and Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy).


Prior to this role she held the position of Chief Marketing Officer for Wrigley preceding the integration of the Mars Confectionery businesses. Orla was with Mars for 18 years in several different roles, and her business and marketing expertise across multiple regions make her a highly experienced strategic and marketing resource. Before joining Wrigley, Orla served as the CMO for Mars Global Food, where she promoted marketing excellence across the company’s global good business and helped create a strategic growth agenda.

Prior to that, she was the European Marketing Director for Mars Foods Europe, where she was responsible for marketing Mars’ sauce brands in Europe. Orla began her time with Mars as the Marketing Director of Petcare for Mars Ireland and has moved up in the Marketing function since then. Orla has a passion for developing sustainable business legacy and growth strategies and has led several business turnarounds during her career to date. She is also very experienced in developing iconic and multi award winning communications campaigns.

Patrick Kennedy | Pinterest

Patrick is a marketing scientist with 15 years experience helping brands turn rigorous measurement into growth—across brand and performance, and from SMBs to Enterprise.

 

Today he leads Global Scaled Measurement at Pinterest, where his team develops measurement thought leadership, partners with product to validate new ad solutions, and builds the education and tooling that make effective decisions repeatable at scale.

 

Previously, at Meta he managed marketing science teams that supported more than 6,000 clients and agencies across EMEA, developing expertise in first- and third‑party experimentation and scalable learning programs. His experience also spans retail analytics at dunnhumby, integrating attitudinal and behavioral data from a 10,000‑shopper panel to drive actionable insights.

 

His career started out at Amárach Research, where he conducted quantitative and qualitative research in partnership with some of Ireland’s best known brands.

Orla Mitchell

Ex-CEO WaterWipes & National Marketing Champion 2026

Prior to her board career, Orla worked with WaterWipes between early 2020- end 2022. As CEO and board member she with her exec team implemented a 3-year strategy that more than doubled the business with the brand now a top global brand leader in all its key markets including the U.S. An Irish founder owned global success story the WaterWipes brand, as the world's purest baby wipe has disrupted the wipes category with exponential growth in multiple geographies globally.

Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy, Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra, 5, Doublemint and Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy).

Prior to this role she held the position of Chief Marketing Officer for Wrigley preceding the integration of the Mars Confectionery businesses. Orla was with Mars for 18 years in several different roles, and her business and marketing expertise across multiple regions make her a highly experienced strategic and marketing resource. Before joining Wrigley, Orla served as the CMO for Mars Global Food, where she promoted marketing excellence across the company’s global good business and helped create a strategic growth agenda. Prior to that, she was the European Marketing Director for Mars Foods Europe, where she was responsible for marketing Mars’ sauce brands in Europe.

Orla began her time with Mars as the Marketing Director of Petcare for Mars Ireland and has moved up in the Marketing function since then. Orla has a passion for developing sustainable business legacy and growth strategies and has led several business turnarounds during her career to date. She is also very experienced in developing iconic and multi award winning communications campaigns.

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