Red C Research won the Grand Prix at the annual Research Excellence Awards, hosted today at the Shelbourne Hotel during the Marketing Society’s annual Christmas lunch.
Red C won the Grand Prix for its project, “Waking the Sleeping Giant” with the Irish League of Credit Unions. The same campaign also earned Red C the Strategic Brand Research Award. Additionally, Red C triumphed in the Media Research category for its work with RTÉ on “RTÉ Player: Real People Behind 4 Screens.”
Now in its 16th year, the Research Excellence Award is Ireland’s only dedicated event celebrating excellence in market research. The awards spotlight the transformative impact of insightful, high-quality research on marketing campaigns.
Other winners included Ipsos B&A, Empathy Research and Opinions.
To read more and to see the full list of winners click here.
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