Verve, the leading events and brand experience agency, has been certified B Corp.

Jun 7, 24
News

5th June 2024

Verve, the leading events and brand experience agency, has been certified B Corp. It is now counted among businesses leading a global movement for a more inclusive, equitable and sustainable economy.

Verve, a trailblazing leader in the events and brand experience industry, is thrilled to announce its official certification as a B Corporation (B Corp). This certification underscores Verve’s commitment to meet the high standards of social and environmental performance, transparency, and accountability.

B Corp Certification is awarded by B Lab, a nonprofit organization that rigorously assesses companies to ensure they meet comprehensive standards of social and environmental performance, accountability, and transparency. Verve joins a global community of over 8,000 B Corps across 160 industries and 101 countries, all of which are unified by a shared goal: to redefine success in business.

“This certification is a milestone for Verve,” said Aideen O’Neill, Verve’s Head of Sustainability. “It reflects our firm belief that business can be a force for good. B Corp signals our ongoing commitment to ethical business practices, sustainability, and making a positive impact on our community and the environment. As a B Corp certified business, we are excited to continue to lead by example, demonstrating that success in business can and should go hand-in-hand with social responsibility and environmental stewardship.”

Commitment to Sustainability and Social Responsibility

Verve’s journey towards B Corp Certification has been marked by significant strides in integrating sustainable practices and fostering a positive workplace culture. Key initiatives include:

Environmental Stewardship: Verve already holds ISO 20121 Event Sustainability and ISO 14001 Event Environmental Management Systems. Implementation of more sustainable event management has been integrated into every part of the business.
Community Engagement: Active participation in community service projects and partnerships with local nonprofits.
Employee Well-being: Fostering a supportive work environment with comprehensive benefits, professional development opportunities, and a focus on work-life balance.
Ethical Business Practices: Working alongside our partners and clients to evolve our business models so we can uphold the highest standards of transparency, integrity, and ethical conduct in all business dealings.

“Earning the B Corp Certification is a testament to the hard work and dedication of our entire team,” said Ronan Traynor, Founder & CEO of Verve. “We believe that businesses have a crucial role to play in addressing global challenges, and we are committed to driving positive change through our work and our values.”

Looking Ahead

As a certified B Corp, Verve is poised to inspire and collaborate with other businesses striving to make a meaningful impact. The agency plans to leverage its platform to advocate for broader industry-wide adoption of sustainable and socially responsible practices.

For more information about Verve and its B Corp Certification, please visit verveliveagency.com/bcorp

About Verve

Verve is a renowned event and brand experience agency, headquartered in Dublin and with offices in Amsterdam and London. The agency became part of the US based Opus Group in 2023 and works globally for some of the world’s biggest brands.

About B Lab

B Lab is the network transforming the global economy to benefit all people,
communities, and the planet. This international network of organizations leads economic systems change to support a collective vision of an inclusive, equitable,
and regenerative economy. B Corp Certification means that a company has been verified as meeting B Lab’s high standards for social and environmental impact, that it has made a legal commitment to stakeholder governance, and that it is demonstrating accountability and transparency by disclosing this record of performance in a public B Corp profile.

Media Contact: Valerie Melinn
Client Services Director, Verve
087 2421717
valerie@verve.ie

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Prior to her board career, Orla worked with WaterWipes between early 2020- end 2022. As CEO and board member she with her exec team implemented a 3-year strategy that more than doubled the business with the brand now a top global brand leader in all its key markets including the U.S. An Irish founder owned global success story the WaterWipes brand, as the world's purest baby wipe has disrupted the wipes category with exponential growth in multiple geographies globally.
Until May 2019 Orla was Global President of Gum & Mints at Mars Wrigley Confectionery, a subsidiary of Mars, Incorporated. She led the Business Strategy, Global Innovation pipeline, Strategic P&L, capital program and Brand strategy for a Portfolio of Globally famous gum and mints brands including Orbit Extra, 5, Doublemint and Juicy Fruit to name but a few. She was also a member of the Mars Wrigley Leadership Team and Strategy team (a sub-team of the Leadership team responsible for Global Segment strategy).
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businessofcreativity.com

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