Damien Devaney is a highly experienced marketing strategist and C-suite advisor with more than 30 years’ experience helping organisations unlock customer-led growth and improve marketing performance.

Having held senior leadership roles across some of the world’s best-known businesses, including Diageo, Coca-Cola, O2 and Smurfit Kappa, Damien brings a strong practitioner mindset to his advisory work. His track record spans FMCG, telecoms, packaging, financial services and sport, with extensive experience in helping established brands and leadership teams move from good performance to sustained growth.

Damien works directly with CEOs, CMOs and senior leadership teams, bringing clarity to complex marketing and business challenges and helping organisations translate customer and market insight into stronger strategic decisions and measurable commercial outcomes.

His particular areas of expertise include marketing strategy, insight development, brand positioning and briefing, alongside building the capabilities, processes and ways of working required for marketing to perform effectively across an organisation.

Damien combines strategic advisory expertise with the perspective of someone who has led marketing from within major organisations. His approach is practical, commercially grounded and focused on helping leadership teams build stronger brands, stronger marketing functions and sustainable customer-led growth.