Gavin O’Doherty is an experienced brand strategist and business and marketing consultant with a career spanning brand management, client-side marketing, advertising and media leadership. He has held senior roles with Coca-Cola, Nestlé, Initiative Media and Publicis QMP, giving him a broad perspective on how brands are developed, communicated and grown. Through Free Throw Consulting, Gavin works with organisations to uncover meaningful insights, simplify complex challenges and develop focused brand strategies. His approach combines commercial experience with creativity, empathy and a strong understanding of people and culture. He believes that the most effective brands are built around clear ideas that can engage audiences, motivate teams and create lasting influence. Gavin is particularly skilled in brand strategy, consumer insight, storytelling and developing distinctive ideas that organisations can confidently bring to life. He helps clients cut through unnecessary complexity, ask better questions and focus their resources behind fewer, stronger ideas.