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AI Masterclass in ChatGPT

  • In-Person Course
  • From €500 per person
  • Spring 2026
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AI Masterclass in ChatGPT

A hands-on, practical course to help marketers use ChatGPT with confidence and impact 

Artificial intelligence is changing how marketers work—and ChatGPT is leading the charge. This practical course is designed to help marketing professionals get hands-on with ChatGPT, using it to generate ideas, speed up workflows, and enhance creative and strategic output. 

Led by Karen Howley, Generative AI Trainer & Consultant, the course equips you with the skills and confidence to integrate ChatGPT into your daily marketing activities—from copywriting and content planning to email campaigns and audience segmentation. 

Whether you’re a beginner or already experimenting with AI, you’ll leave with practical techniques you can apply immediately. 

What you'll learn

This course will show you how to:

  • Use ChatGPT effectively for marketing tasks such as campaign planning, ideation, content creation, and customer communications 
  • Craft better prompts to get more accurate, relevant results from the tool 
  • Avoid common mistakes and understand where human oversight remains essential 
  • Adapt and tailor ChatGPT outputs to align with your brand tone and marketing goals 
  • Improve efficiency while maintaining creativity and quality 

You’ll work through real-world marketing scenarios with expert guidance, gaining experience that you can apply directly to your role. 

Who should attend ?

This course is ideal for:

  • Marketing professionals seeking to integrate AI into their day-to-day work 
  • Content creators, copywriters, and brand managers looking to streamline workflows 
  • Digital marketers who want to test and scale ideas more efficiently 
  • Anyone curious about ChatGPT’s capabilities and how to use them responsibly in a marketing context 

Note: This is not a theoretical overview—it’s a working session designed for immediate application. 

What you'll need

To get the most from this course, you’ll need: 

  • An active ChatGPT Plus subscription 
  • Your own laptop (Wi-Fi enabled) 
  • An open mind and willingness to explore 

Available Dates

Next course date to be confirmed in early 2026

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What Participants Say

Don’t just take our word for it. Here’s what recent course participants had to say: 

"Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided really practical training material."
"Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided really practical training material."
"Karen is fantastic and delivered the content in a clear and engaging manner. Overall, an extremely valuable and worthwhile session for any marketer looking to integrate AI into their strategy."

Don’t just take our word for it. Here’s what recent course participants had to say: 

‘Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided really practical training material.’ 

‘This masterclass was highly informative and extremely relevant. It provided clear, practical insights into how AI can be effectively applied to improve targeting, content creation, and campaign optimisation.’ 

‘Karen is fantastic and delivered the content in a clear and engaging manner. Overall, an extremely valuable and worthwhile session for any marketer looking to integrate AI into their strategy.’ 

AI Masterclass in ChatGPT

A hands-on, practical course to help marketers use ChatGPT with confidence and impact 

Artificial intelligence is changing how marketers work—and ChatGPT is leading the charge. This practical course is designed to help marketing professionals get hands-on with ChatGPT, using it to generate ideas, speed up workflows, and enhance creative and strategic output. 

Led by Karen Howley, Generative AI Trainer & Consultant, the course equips you with the skills and confidence to integrate ChatGPT into your daily marketing activities—from copywriting and content planning to email campaigns and audience segmentation. 

Whether you’re a beginner or already experimenting with AI, you’ll leave with practical techniques you can apply immediately. 

Joe Heneghan - Revolut Europe

Partner & CEO, Revolut Europe

Joe Heneghan is Partner & CEO of Revolut Europe, leading the company’s expansion across the continent from 10 million to 45 million customers. With almost 30 years of leadership experience in banking, fintech, and public policy, he is part of Europe’s standout fintech success story and is changing how consumers and businesses engage with money. He previously held senior executive roles at Ulster Bank and Permanent TSB, having started his career in marketing, product management, and digital banking. He now plays a central role in shaping the future of financial services in Ireland and Europe. Joe serves on the European Central Bank’s Euro Retail Payments Board and the Department of Finance’s Industry Advisory Council. He is also a former Chair and current board member of Financial Services Ireland, representing the Irish financial services sector. Joe holds a B.Comm from the University of Galway and is a Certified Bank Director, accredited by the Institute of Bankers and UCD. He has also been a member of the Marketing Institute of Ireland for 30 years.

Sir John Hegarty

Founder, Creative Bartle Bogle Hegarty (BBH), The Garage Entertainment

John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John’s creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written two books: ‘Hegarty on Advertising – Turning Intelligence into Magic’ and "Hegarty on Creativity - there are no rules". In 2014 John co-founded The Garage Soho, an early stage investment company that believes in building brands, not just businesses. In 2022 John co-founded The Garage Entertainment, which aims to unlock creative potential through inspiring, distinctive and entertaining products.

businessofcreativity.com

Alison Flannery

Research Director at Amárach Research

A dualist researcher, Alison has worked with Irish, UK and International brands and services during her 30-year research career. Originally from the UK, Alison studied Consumer Sciences in Newcastle upon Tyne before embarking on a Fast-Moving Consumer Goods (FMCG) research and customer experience journey.
She has been in Ireland and with Amárach for the past 12 years, where she remains hands-on with various research projects and leads the research & ops teams.

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