AI Masterclass in ChatGPT
A hands-on, practical course to help marketers use ChatGPT with confidence and impact
Artificial intelligence is changing how marketers work—and ChatGPT is leading the charge. This practical course is designed to help marketing professionals get hands-on with ChatGPT, using it to generate ideas, speed up workflows, and enhance creative and strategic output.
Led by Karen Howley, Generative AI Trainer & Consultant, the course equips you with the skills and confidence to integrate ChatGPT into your daily marketing activities—from copywriting and content planning to email campaigns and audience segmentation.
Whether you’re a beginner or already experimenting with AI, you’ll leave with practical techniques you can apply immediately.
What you'll learn
This course will show you how to:
- Use ChatGPT effectively for marketing tasks such as campaign planning, ideation, content creation, and customer communications
- Craft better prompts to get more accurate, relevant results from the tool
- Avoid common mistakes and understand where human oversight remains essential
- Adapt and tailor ChatGPT outputs to align with your brand tone and marketing goals
- Improve efficiency while maintaining creativity and quality
You’ll work through real-world marketing scenarios with expert guidance, gaining experience that you can apply directly to your role.
Who should attend ?
This course is ideal for:
- Marketing professionals seeking to integrate AI into their day-to-day work
- Content creators, copywriters, and brand managers looking to streamline workflows
- Digital marketers who want to test and scale ideas more efficiently
- Anyone curious about ChatGPT’s capabilities and how to use them responsibly in a marketing context
Note: This is not a theoretical overview—it’s a working session designed for immediate application.
What you'll need
To get the most from this course, you’ll need:
- An active ChatGPT Plus subscription
- Your own laptop (Wi-Fi enabled)
- An open mind and willingness to explore
Available Dates
- 25 September Thursday – SOLD OUT
- 30 September Tuesday – New Date Added
How much does it cost ?
Non Member Rate- September 30th Course
Standard price – €750
(Includes individual MII membership for 12 months)
**Corporate Training Credit not applicable for this course
To avail of the member rate, please log in
What Participants Say
Don’t just take our word for it. Here’s what recent course participants had to say:
Don’t just take our word for it. Here’s what recent course participants had to say:
‘Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided really practical training material.’
‘This masterclass was highly informative and extremely relevant. It provided clear, practical insights into how AI can be effectively applied to improve targeting, content creation, and campaign optimisation.’
‘Karen is fantastic and delivered the content in a clear and engaging manner. Overall, an extremely valuable and worthwhile session for any marketer looking to integrate AI into their strategy.’