AI is no longer a ‘nice-to-have’—it’s a must for marketers who want to stay ahead. That’s why we’ve partnered with Karen Howley, a leading Generative AI Trainer & Consultant, to bring you the Marketing Institute Ireland’s hands-on and practical Masterclass Series in AI.
Whether you’re just getting started with AI or want to refine your skills, this series is all about giving you the confidence and know-how to integrate AI into your marketing workflows. Expect interactive sessions, real-world examples, and practical takeaways that will help you work smarter, enhance creativity, and unlock new efficiencies.
Marketing is changing fast—this is your chance to stay ahead, sharpen your expertise, and make AI an asset to your work.
Masterclass 1: Thursday 27 March 2025 – 9.30am to 11am
AI Essentials for Marketers: From Fundamentals to Practical Applications
Masterclass 2: Thursday 3 April 2025 – 9.30am to 11.30am
AI Essentials for Marketers: Prompt Writing Workshop
Masterclass 3: Thursday 10 April 2025 – 9.30am to 11.30am
AI Essentials for Marketers: Customising ChatGPT Workshop
All three masterclasses for a special bundle price of €350 per person when you book before 29 March 2025
Early Bird Bundle €350 per person
Bundle from 30th March €400 per person
Please note this course is
Feeling the pressure to keep up with AI’s rapid transformations and its impact on marketing? This introductory webinar is designed for marketing professionals looking to understand the fundamentals of generative AI, its capabilities, and its real-world applications in marketing. Whether you’re completely new to AI or just looking to solidify your foundational knowledge, this session will provide the insights you need to feel confident moving forward.
What you’ll learn:
Are you tired of getting AI results you don’t trust? Does prompt writing feel harder than it should be? This course is your shortcut to mastering AI prompt writing – turning frustrating outputs into reliable, useful results.
Through hands-on exercises and real-world marketing scenarios, you’ll learn how to make AI tools like ChatGPT and other LLMs your personal marketing assistants, ready to lighten your workload.
What you’ll learn
Early Bird – €200 per person
From 30 March – €250 per person
Want to get under the hood of ChatGPT’s latest features like Projects, GPTs, and Tasks? This live, hands-on workshop will guide you through how you can use ChatGPT’s latest and most helpful features so you can transform your workflows and save time. With real-world examples, interactive exercises, and templates for ongoing practice, you’ll leave with new skills that you will want to try out straight away.
What you’ll learn
Masterclass 3: Customising ChatGPT Workshop
Early Bird – €200 per person
From 30 March – €250 per person
Prefer an AI Masterclass Series tailored for Your Marketing Team? – Unlock the full potential of AI in marketing with our exclusive, tailormade AI Masterclass Series. Designed specifically for your team’s unique needs, this customisable program will equip your marketers with cutting-edge AI tools. For more information on this course please complete the form below.
Karen Howley
Gen AI Trainer & Consultant
Known for making AI practical and accessible, Karen specialises in guiding marketing professionals to use generative AI tools like ChatGPT, Copilot, and Gemini. Karen has 20 years’ experience leading out on marketing, innovation and strategic communication projects with vast experience across the technology, media, energy, pharma, insurance, retail, and energy sectors.
Please note: This training series is designed specifically for marketers seeking to enhance their AI capabilities for workplace productivity. It is not intended for individuals or organisations who provide AI training or consultancy services.
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