AI is no longer a ‘nice-to-have’—it’s a must for marketers who want to stay ahead. That’s why we’ve partnered with Karen Howley, a leading Generative AI Trainer & Consultant, to bring you the Marketing Institute Ireland’s hands-on and practical Masterclass in AI.
Whether you’re just getting started with AI or want to refine your skills, this masterclass is all about giving you the confidence and know-how to integrate AI into your marketing workflows. Expect an interactive session, real-world examples, and practical takeaways that will help you work smarter, enhance creativity, and unlock new efficiencies.
Marketing is changing fast—this is your chance to stay ahead, sharpen your expertise, and make AI an asset to your work.
– Introduction to Gen AI in Marketing
– Prompt Writing Fundamentals for ChatGPT
– Customising ChatGPT
– Building an AI Assistant (GPT) to write like you or your brand
Feeling the pressure to keep up with AI’s rapid transformations and its impact on marketing?
This masterclass is designed for marketing professionals looking to understand the fundamentals of generative AI, its capabilities, and its realworld applications in marketing. Whether you’re completely new to AI or just looking to solidify your foundational knowledge, this masterclass will provide the insights you need to feel confident moving forward.
Are you tired of getting AI results you don’t trust? Does prompt writing feel harder than it should be? This masterclass is your shortcut to mastering AI prompt writing – turning frustrating outputs into reliable, useful results.
Through hands-on exercises and real-world marketing scenarios, you’ll learn how to make AI tools like ChatGPT and other LLMs your personal marketing assistants, ready to lighten your workload.
What you’ll learn
Want to get under the hood of ChatGPT’s latest features like Projects, GPTs, and Tasks? This live, hands-on workshop will guide you through how you can use ChatGPT’s latest and most helpful features so you can transform your workflows and save time.
With real-world examples, interactive exercises, and templates for ongoing practice, you’ll leave with new skills that you will want to try out straight away.
What you’ll learn
This AI Masterclass is designed for marketing professionals at all levels who want to better understand and leverage artificial intelligence in their day-to-day work.
It’s suitable for those looking to stay competitive, improve campaign efficiency, enhance customer targeting, and drive innovation using AI-powered tools and insights. No technical background is required — just a curiosity to learn and a drive to future-proof your marketing skills. Don’t just take our word Here are what some of our recent course participants had to say: “Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided great really practical training material.” “This masterclass was highly informative and extremely relevant. It provided clear, practical insights into how AI can be effectively applied to improve targeting, content creation, and campaign optimisation.” “Karen is fantastic and delivered the content in a clear and engaging manner. Overall, an extremely valuable and worthwhile session for any marketer looking to integrate AI into their strategy.”
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