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AI Masterclass in Copilot

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Copilot for Microsoft 365: Practical AI for Marketers

Unlock the full potential of Copilot for Microsoft 365 and transform your marketing productivity, creativity, and strategic insights. This hands-on, practical course is specifically designed for marketers seeking clear, actionable guidance on integrating Copilot for 365 into their everyday workflows. Through step-by-step demonstrations and tailored marketing examples, you’ll quickly build confidence and proficiency in using Copilot’s powerful generative AI capabilities.

What you'll learn

  • Practical prompt frameworks that improve accuracy, consistency, and relevance in marketing work.
  • When and how to use Copilot Agents for research, analysis, structured feedback, and content support
  • How to automate tasks with scheduled prompts
  • How to build an Agent that writes copy that is on brand for content like Instagram captions, email newsletters or press releases.
  • How to work with Copilot Notebooks to manage focused projects or get quick insights from multiple documents.  
  • How to sense-check outputs, understand limitations, and apply critical judgement.
  • How to use Copilot in Excel to analyse data
  • How to use Copilot in Powerpoint to speed up the time it takes to create presentations

Who should attend ?

This course is ideal for:

  • Marketing professionals seeking to integrate AI into their day-to-day work .
  • Content creators, copywriters, and brand managers looking to streamline workflows. 
  • Digital marketers who want to test and scale ideas more efficiently .
  • Anyone curious about Copilot’s capabilities and how to use them responsibly in a marketing context .

Note: This is not a theoretical overview—it’s a working session designed for immediate application. 

Important Note on access and training

This masterclass assumes participants have access to Microsoft 365 Copilot (the paid add-on for Microsoft 365). This is different from Copilot Chat, which is included with standard Microsoft 365 licences and has more limited capabilities.

With a Microsoft 365 Copilot licence, you will see two tabs in Copilot (in the browser or within the Microsoft Copilot app): Work and Web. Many of the exercises covered in this masterclass rely on the features that are available with this license.

Participants are strongly advised to confirm their access with their IT team in advance. If you do not currently have a Microsoft 365 Copilot licence, it can be purchased on a monthly or annual basis.

Business pricing and licensing details : Click Here
Enterprise upgrade options : Click Here

How much does it cost ?

Non Member Rate €750

Standard price February 12th 2026 – €750

(Includes individual MII membership for 12 months) 

**Corporate Training Credit not applicable for this course

To avail of the member rate, please log in below

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