Brand Building in the Digital Age

Brand Building in the Digital Age

9th, 16th & 23rd April, 10am-1pm, online

What to Expect?

Consolidate your passion for brand building with actionable insights and strategies tailored for your marketing role. In our three-morning online course, you will immerse yourself in the foundational principles of branding, brand development and execution.   

Why this course?

Having completed this course, you will have learned about:

• Branding Frameworks:for developing an effective Brand and Marketing Strategy
• Design Thinking:Understand the empathy-based approach to Brand design
• Brand Positioning:How to identify a brand’s unique value proposition, target audience and competitive environment 
• Brand Experience:Think through the consumers perspective at various touchpoints 

Who can apply?

It is suitable for companies who have a marketing team who have a mix of employees with specific skill sets in the area of digital, analytics, brand and strategy. Positions include:

• Digital Marketers 
• Data Analytics 
• Content Creators 
• Brand Managers 

When and where?

Tuesdays, April 9th, 16th & 23rd from 10.00am to 1.00pm. This course will be hosted online, the participants will be sent the link beforehand.