New MII signature training programme on Applied Strategic Brand Management, taking place over three days from the 4th – 6th of March 2025.
We ran a webinar on the programme, giving key insights on the value it will deliver for your career and your company. Watch Webinar now.
MII is offering a proven, world-class Strategic Brand Management Framework including systems, tools and ways of working, in a unique learning event that will have a real and powerful impact on your brands commercial and equity performance.
This Framework empowers you, as the marketer, to bring internal alignment across your organisation and increase effectiveness and efficiency with your marketing activities.
Spaces are limited and only open to members working in brand management. Click here to register your interest now and to receive details on pricing.
The course is designed to maximise engagement and impact with a mix of information sharing, case studies, exercises and competitive tasks:
Brian has over 25 years of global marketing experience. Brian has held senior roles at Diageo PLC and Guinness PL and has vast experience across FMCG, pharmaceuticals, drinks, food, insurance, and more. Brian’s experience includes leading the development of the original, groundbreaking Diageo Way of Brand Building.
Damian has successfully led marketing transformations in FMCG, telecommunications, manufacturing, and sport. His tenure includes impactful roles at Smurfit Kappa, O2 Ireland, Coca-Cola Ireland, and Diageo.
Watch the webinar from the September 16th with Damian Devaney of Total Brand Value and MII CEO, Shane McGonigle.
Commercial director
“TBVGlobals brand management process has given us real clarity on how to manage our brand and reputation. It really got us to understand the mechanics of brand management and delivered to us a formula of how it fuels growth for the business.”
Marketing Lead
“Using the TBV planning process for the first time in Allianz this year was phenomenal. It resulted in a really robust final plan with excellent feedback from our teams. Learning the integrated approach and world-class brand thinking made a huge difference to our work together.”
This course is only open to marketers working in brand management. As an ambitious brand manager, you seek to enhance your skills with comprehensive, world-class training in brand strategy.
If you’re ready to build on your strengths and become a leader in brand strategy, this course is for you. Enrol now to take your skills to the next level.
This course is delivered through our education partner Total Brand Value.
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