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Go from good to great in Strategic Brand Management

Building on the success of our MII Applied Strategic Brand Management course, delivered in partnership with TBV Global, our signature programme returns in Spring 2026.

3 Days in person – Dates to be confirmed

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MII / Total Brand Value Partnership

This course is delivered through our education partner Total Brand Value.

Lead with Clarity. Deliver Brand Impact.

67% of MII members say they need stronger strategic brand management. That’s why we’re bringing you a proven, world-class Strategic Brand Management Framework—designed to transform how your brand performs, both commercially and in equity.

Join us for a unique 3-day learning event built for brand marketers like you. You’ll gain the systems, tools, and ways of working to:

Align your organisation around a clear brand strategy

Boost efficiency and effectiveness in your marketing

Drive real, measurable business impact

This course is exclusively for MII members working in brand management.

Spaces are limited and only open to members working in brand management.

Click here to register your interest and receive details on pricing.

“An excellent training course for anyone involved in brand management who wants to shift the way brand is perceived in their organisation.….I feel like i have been let in on a secret that only big global brands have had access to, up until now.” - March 2025

What You’ll Learn Over 3 High-Impact Days

The course is designed to maximise engagement through a dynamic mix of expert insights, real-world case studies, interactive exercises, and competitive team tasks. 

You’ll explore the core drivers of successful brand leadership, including: 

  1. The Role of Brand on Organisational Performance
  2. Traits of Great Brand Builders 
  3. Understanding Your Target Market
  4. Consumer Insights Explained 
  5. A Unique and Powerful Brand Positioning Tool 
  6. Team-Based Brand Positioning: Comprehensive Workshop
  7. Six Ways to Grow a Brand: Implications and Opportunities
  8. Transformative “Go to Market” Framework
  9. Building Brands Over Time: Strategies for Long-Term Success

“Brilliant basics and bringing back to the consumer.” - March 2025

Is This Course Right for You?

This course is exclusively for marketers working in brand management who are ready to take their strategic skills to the next level. 

  • Advanced Insights: Master cutting-edge strategies to elevate your brand management.
  • Expert Instructors: Learn from industry leaders with real-world experience.
  • Practical Applications: Apply theory through hands-on exercises and case studies.
  • Peer Networking: Connect with other ambitious brand managers.
  • Flexible Learning: Fit the course around your professional commitments.
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If you’re ready to build on your strengths and become a leader in brand strategy, this course is for you. Enrol now to take your skills to the next level.

Testimonials from previous attendees

“Exceptional. Worth the money and time.” – March 2025

Meet your Instructors

brian-crean-TBVGlobal

Brian Crean

Founder and CEO of TBVGlobal

Brian has over 25 years of global marketing experience. Brian has held senior roles at Diageo PLC and Guinness PL and has vast experience across FMCG, pharmaceuticals, drinks, food, insurance, and more. Brian’s experience includes leading the development of the original, groundbreaking Diageo Way of Brand Building.

damian-devaney-TBVGlobal

Damian Devaney

Senior Partner and Regional President at TBVGlobal

Damian has successfully led marketing transformations in FMCG, telecommunications, manufacturing, and sport. His tenure includes impactful roles at Smurfit Kappa, O2 Ireland, Coca-Cola Ireland, and Diageo.

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