Building on the success of our MII Applied Strategic Brand Management course, delivered in partnership with TBV Global, our signature programme returns in Autumn 2025.
3 Days in person – 11 / 12 / 13 November
This course is delivered through our education partner Total Brand Value.
67% of MII members say they need stronger strategic brand management. That’s why we’re bringing you a proven, world-class Strategic Brand Management Framework—designed to transform how your brand performs, both commercially and in equity.
Join us for a unique 3-day learning event built for brand marketers like you. You’ll gain the systems, tools, and ways of working to:
Align your organisation around a clear brand strategy
Boost efficiency and effectiveness in your marketing
Drive real, measurable business impact
This course is exclusively for MII members working in brand management.
Spaces are limited and only open to members working in brand management.
Click here to register your interest and receive details on pricing.
The course is designed to maximise engagement through a dynamic mix of expert insights, real-world case studies, interactive exercises, and competitive team tasks.
You’ll explore the core drivers of successful brand leadership, including:
This course is exclusively for marketers working in brand management who are ready to take their strategic skills to the next level.
If you’re ready to build on your strengths and become a leader in brand strategy, this course is for you. Enrol now to take your skills to the next level.
Spaces are limited for our November intake. Bookings are now open.
Brian has over 25 years of global marketing experience. Brian has held senior roles at Diageo PLC and Guinness PL and has vast experience across FMCG, pharmaceuticals, drinks, food, insurance, and more. Brian’s experience includes leading the development of the original, groundbreaking Diageo Way of Brand Building.
Damian has successfully led marketing transformations in FMCG, telecommunications, manufacturing, and sport. His tenure includes impactful roles at Smurfit Kappa, O2 Ireland, Coca-Cola Ireland, and Diageo.
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