The ESA Ireland x MII Sponsorship Masterclass will take place on Thursday, 26 November 2026, bringing together Ireland’s sponsorship and marketing community for a practical session focused on measurement, effectiveness and commercial impact.
Shaped by feedback from the marketing and sponsorship community, this year’s masterclass responds to a clear interest in how sponsorship can be measured more effectively and connected to meaningful business outcomes. Practical, evidence-based and highly interactive, the session will explore what best-practice sponsorship measurement looks like, the KPIs that matter most to senior leaders, and how leading brands evaluate and demonstrate the value of their sponsorship activity.
Participants will leave with practical tools and approaches to strengthen measurement frameworks, justify investment, support better decision-making and communicate the commercial impact of sponsorship with greater confidence – moving beyond reporting activity and outputs towards demonstrating real business outcomes.
Further details, including the agenda, speakers and timings will be announced in the coming weeks.
If you would prefer to pay by invoice, email education@mii.ie and our team will arrange your booking.
