Sustainable Marketing: Building your expertise as a marketing professional

Sustainable Marketing: Building your expertise as a marketing professional

 All Day –  Online Course – Start date: TBC Q4 2024

As a marketing professional you use your unique talent and expertise to influence consumers and culture. At this point in time, your role offers you the opportunity to use your resources to impact the sustainability crisis and deliver solutions to consumers that will positively impact the environment.

This programme is for marketers who are looking to grow a profitable and a sustainable focused business. It will equip you with the knowledge and skills necessary to develop an effective sustainability-focused marketing communications and brand strategy.

Who is it for?

It is for marketing professionals who want to future proof their business. It is for professionals and organisations who want to lead a sustainability transformation and understand how to communicate their sustainability goals to key stakeholders. It is perfect for people who want to drive positive change in their careers and for the planet.

• Marketing Directors
• Brand Managers
• Marketing Director
• Content Marketing Manager
• Social Media Manager
• Digital Marketing Specialist
• Marketing Coordinator
• Creative Director
• Graphic Designer
• Public Relations Manager
• Event Marketing Manager
• Advertising Manager
• Media Buyer

What is covered?

This course will signpost the latest tools and ideas for transformation and equip marketers and business owners with the motivation and capacity for change.

• Principles of Sustainable Marketing
• Sustainable marketing legislation and frameworks
• Greenwashing and how to spot and avoid it
• Practical steps to reducing your Marketing Footprint
• Case-studies and latest thought leadership insights
• Establishing a sustainable marketing charter for your marketing team

Why does it matter?

Sustainability is a key issue for the planet and for consumers. We need to find ways within our personal and professional life to change behaviours that are climate positive. Consumers are now looking to brands and organisations to help them through responsible practices and communication make better decisions and are choosing to buy from brands who are invested in sustainable practices.

80% of people under 30 say that transparency into sustainability is a purchasing driver – but less than half of business feel that their sustainability initiatives feel their initiatives are marketing in an effective way. (*source Globe Scan 2021)

Participants will learn how to integrate sustainability principles into their marketing efforts and help leverage competitive advantage in aligning their brand with eco-friendly practices.

What to expect?

• Practical tools and resources
• Interactive session
• Collaboration with other marketing professionals

About Muireann Fitzmaurice

Muireann Fitzmaurice is the owner of the award-winning business www.MarketingCoach.ie. Since 2011, she has worked as a marketing consultant and trainer and has trained over 10,000 people in the areas of marketing and business development. She worked for 15 years in sales and marketing roles in companies such as Cantrell and Cochrane, Intel, Agra Trading and Unilever.
Muireann is passionate about Sustainability and Marketing. She has certification on “Sustainable Marketing, Media and Creative” from the University of Cambridge Institute for Sustainability Leadership and a Certificate in Green Sustainable Marketing from the Sustainability Academy. In 2023, she completed Level C training (Brand Specialist, Brand Strategist and Brand Architect certification) with global brand expert Marty Neumeier in Austria with a focus on sustainable branding.
Muireann is a dynamic trainer. The training day will be packed with useful information, time to share and interact with other marketers and mental space to plan how you want to apply the knowledge into your role and company.