MII AIM Awards 2025 Shortlisted Entries
Scroll down this page to view and click on each category to see the shortlisted entrants.
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Congratulations to the shortlisted entries, this is a great achievement after the first round of rigorous reviews by an expert panel of judges. You have impressed them and have provided the evidence of the impact of marketing on your business challenges and opportunities.
Each award category is associated with the marketing competencies identified in the MII National Marketing Competency Framework, highlighting the critical link between business challenges, marketing skills and commercial outcomes.If you want to register your interest to attend the MII AIM Awards Gala Celebration at the Clayton Burlington on May 22nd, click the link below
Emerging Talent
Congratulations to the following shortlisted individuals and their companies
- Kellanova – Hannah Judge
- Irish Distillers – Nathan Clinton
- Allianz – Lauren Condon
- Allianz – Hannah McNulty
- Diageo – Liam El Sibai
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New Product Development (NPD) Award
Congratulations to the following shortlisted entries
- Energia – Use Your Smarts
- Tayto Snacks – Tayto Cornados
- Lakeland Dairies – Innovating dairy alternative
- WaterWipes – Hydrating Clean & Soothing Clean
- O’Brien Fine Foods – Green Farm Snacking
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Innovation & NPD
In delivering strategies for business growth, today’s marketing practitioner must master the skills of bringing new products and services to market, consistent with the overall business and marketing strategies.
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Marketing Innovation Award
Congratulations to the following shortlisted entries
- Diageo Baileys – Baileys Sound Scales
- Cairn – Cairn Community Games
- AIB – Transforming Digital Discovery with AI
- Bank of Ireland – EcoSaver Mortgage
- Department FHERIS – Building Heroes
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Innovation & NPD
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Gradam Margaíochta le Gaeilge
Congratulations to the following shortlisted entries
- DMG Media – ExtraG.ie
- Sport Ireland – A Gluaiseachtai ”Tá sé Casta”
- Energia – Seachtain na Gaeilge
- Just Eat Takeaway – An Ndúirt Duine Éigen
- An Post – Seol Grá
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Marketing Strategy / Creativity & Communications.
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Insights & Market Research Award
Congratulations to the following shortlisted entries
- Tourism Northern Ireland – When Fun Beats Fear
- Allianz – Real Lives, Real Change
- Irish League of Credit Unions – Research to Drive Relevance
- Glanbia Performance Nutrition / Opinions – Global Nutri-Needs
- Flogas – Gas Man Campaign
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
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eCommerce Marketing Award
Congratulations to the following shortlisted entries
- Diageo – Revolutionizing B2B Engagement
- SuperValu – Online Shopping
- Irish Life Health – New to market opportunity
- Just Eat Takeaway – Fuel For Growth
- Bank of Ireland – Elevating the Journey
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Channel Experience
- Digital Optimisation
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Sports Sponsorship Award
Congratulations to the following shortlisted entries
- Flogas – The Energy Behind Team Ireland
- Cairn – Cairn Community Games
- John West Ireland – John West GAA Féile
- Lidl – LGFA Get Behind the Fight
- Sky Ireland – Bound by Belief
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Marketing Strategy
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International Marketing Award
Congratulations to the following shortlisted entries
- Lakeland Dairies – Innovating dairy alternative
- WaterWipes – When Life Plays Dirty
- Payslip – Payslip
- Tourism Ireland – Home of Halloween
- Ergo – International Expansion
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Channel Experience
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Integrated Marketing Award
Congratulations to the following shortlisted entries
- Keelings – Love That Keelings Feeling
- Flogas – Gas Man Campaign
- IRS+ – From Underdog to Innovator
- Glanbia Performance Nutrition – Optimum Nutrition’s Game-Changer
- Heineken – Ignite the Magic
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Marketing Strategy
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Corporate Social Responsibility Award
Congratulations to the following shortlisted entries
- Allianz – Stop the Drop
- Just Eat Takeaway – Celebrating Dublin Pride
- ALDI – Partnership with Barnardos
- Kellanova – Pringles Movember
- Dublin Port – Dublin Port Greenway
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Responsible Marketing
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Advertising Campaign Award
Congratulations to the following shortlisted entries
- Laya Healthcare – Fast Access
- Allianz – Stop the Drop
- Department of Foreign Affairs – Check your passports.
- Flogas – Flogas Gas Man Campaign
- National Lottery – EuroDreams
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Creativity & Communications
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Marketing Team of the Year Award
Congratulations to the following shortlisted entries
- WaterWipes – Purely driving success
- Allianz – From Outsider to Frontrunner
- Laya Healthcare – Laya Healthcare team
- PTSB – PTSB Team
- Pinergy – Building a brand
Core Competencies:
All competencies with an emphasis on:
- Business Performance
- Insights & Planning
- Brand Strategy
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Client Agency Collaboration Award
Congratulations to the following shortlisted entries
- Bank of Ireland & OMD – Culture for effectiveness
- Diageo / PHD Media x Verve x The Tenth Man x VML x WH PR x Born Social – Cross-agency & client taskforce
- Sport Ireland, TITAN Experience & Ringers – Her Moves
- McDonald’s & Zenith – Power of a Golden Partnership
- Irish League of Credit Unions & Core – Building trust & uniting a sector
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Creativity & Communications
- Digital Optimisation
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Brand Campaign Award
Congratulations to the following shortlisted entries
- Diageo – Lovely Day for a Guinness
- WaterWipes – When Life Plays Dirty
- Irish League of Credit Unions – For You. Not Profit.
- Tirlán – Super Milk Brand
- Allianz – Courage under fire
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Creativity & Communications
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Customer Experience Award
Congratulations to the following shortlisted entries
- PTSB – Altogether More Human
- Allianz – Insight into customer experience
- ESB Networks – National Smart Metering
- Energia – Energy Insights Transforming CX
- Musgrave – Next Generation Wholesale
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Channel Experience
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Entertainment Sponsorship Award
Congratulations to the following shortlisted entries
- Diageo Guinness – Lovely Summer for a Guinness
- Diageo Smirnoff – Smirnoff x Electric Picnic
- Boots – Boots & Electric Picnic
- Londis – Londis & Ireland’s Fittest Family
- Pernod Ricard Jameson – Jameson – The year of Music
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Marketing Strategy
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Public Relations Campaign Award
Congratulations to the following shortlisted entries
- Boots / Wilson Hartnell – The No7 Future Renew Story
- Lidl Ireland – LGFA – #GetBehindtheFight
- Fáilte Ireland – Winter in Dublin
- Bank of Ireland – Fraud Campaign
- Outsurance – OUTsurance Market Entry
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Marketing Strategy
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B2B Marketing Award
Congratulations to the following shortlisted entries
- EY – Future Won’t Wait
- Pinergy – Powering Energy Transition
- Kerry – Kerry Ready Set Refresh!
- Ergo – B2B Strategy
- Lakeland Dairies – Elevating our Millac brand
Core Competencies:
All competencies, with an emphasis on:
- Brand Strategy
- Business Performance
- Channel Experience
- Creativity & Communications
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Sustainability Award
Congratulations to the following shortlisted entries
- Electric Ireland – Electric Ireland
- AIB – AIB Sustainability
- Cairn Homes – Passive House
- Bewley’s – Sustainability for Growth
- Regional Waste Management – Take a Minute Before You Bin It
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Responsible Marketing
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Digital Marketing Campaign
Congratulations to the following shortlisted entries
- Waterways Ireland – Reel life
- Diageo – Serving the Right Message
- Level Health – Disrupting the Digital Landscape
- Bank of Ireland – Aer Credit Card
- Pinergy – Growing in a competitive sector
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Digital Optimisation
- Creativity & Communications
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Strategic Pricing Award
Congratulations to the following shortlisted entries
- Diageo Rockshore – That Long Weekend Feeling
- Sky Ireland – Sky Mobile – Expect More
- Allianz – No Haggle, No Hassle
- Tesco Mobile – Tesco Mobile
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Pricing Strategy
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Small Business Marketing Award
Congratulations to the following shortlisted entries
- Menopause Hub – Empowering Women
- Keogh’s Crisps – Keogh’s Crisps
- Marie Keating Foundation – Cancer Campaign
- Guaranteed Irish – Guaranteed Irish
Core Competencies:
- Business Performance
- Insights & Planning
- Brand Strategy
- Marketing Strategy
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