B2B Marketing Award

B2B marketing has emerged into a specific discipline in its own right with accentuated differences in marketing practice directed towards the increasingly important B2B sector. Marketers in this area must be expert at building valuable business relationships in sometimes complex environments, resulting in ongoing profitable revenues. This award is aimed at organisations that have successfully deployed B2B marketing strategies, leveraging the potential of technology to target and track opportunities, managing complex buying processes, generating quality leads and building long-term relationships that produce profitable and sustained revenue streams.