Brand Campaign Award

If a brand is the immediate image, emotion, or message that people experience when they think of a company or product, then brand owners face the complex challenge of communicating an identity or personality. Marketers seek to constantly build brand equity, the inherent value that positively differentiates it from equivalent alternatives. This award will be made to a business that can demonstrate its success in creating and executing an effective brand strategy, creating clarity around the brand’s essence and values, achieving differentiation and trust in the minds of the brand’s consumers, and consequently achieving brand growth.