Client Agency Collaboration Award

Marketers hire agencies for their expertise and their broad external perspective, but getting the best results for the business requires a special collaborative effort by both parties, establishing a relational framework encompassing role clarity and healthy challenge to bring out the best of both teams. Great client-agency collaboration can create a boost for the brand and the business, and this award aims to highlight instances where this has been done excellently. The award will be made jointly to the client/agency based upon their success in generating empathy and trust, bonding around a shared mission, unlocking business potential and triggering exceptional results.