An MII AIM Award is the most prestigious accolade for marketing in Ireland, celebrating outstanding achievements across the industry. Winning an MII AIM Award is difficult because the competition is tough and the standard is high.
Winning or being shortlisted validates your work and highlights your contribution to business success. It is a chance to demonstrate to key stakeholders that you and your team are at the top of your profession.
Being associated with, shortlisted for, or winning an MII AIM Award is a powerful way to elevate both your personal and company brand. The recognition comes with extensive media exposure, further amplified through our events, social media platforms, blogs, and newsletters, ensuring your achievements reach a wide and influential audience.
Being recognised positions you as a leader in marketing and underscores your commitment to excellence in business and marketing. This can enhance your reputation among peers, clients, and stakeholders, solidifying your standing in the industry.
The MII AIM Awards are open to companies of all sizes and categories and the judging is designed to create a level playing field regardless of size of company or budget. Our emphasis is on recognising and rewarding the core competencies of the professional marketer, including strategy, insight and innovation.
The MII AIM Awards are the perfect opportunity to recognise the great work of you, your colleagues and your team. When the team are recognised nationally and by their peers for their work, it boosts morale, motivation and engagement. An MII AIM Award also highlights the high standard of your marketing practice and helps to attract new and outstanding talent as well as differentiating your company from the
competition.
The MII AIM Awards provide numerous networking opportunities throughout the year. From our launch event, where you’ll meet the Chair of the Judging Jury, to informal breakfast gatherings over the next six months, and culminating in the sell-out MII AIM Awards Ceremony on 21 May 2026, there are plenty of chances to connect with your professional peers. It’s the ideal platform to network while celebrating your success.
As marketers, our contributions can sometimes be overlooked within broader business functions. This is your chance to demonstrate to your board of directors, manager, and wider team that you are recognised as a top-tier marketing professional in Ireland.
There is an incredibly high standard at the MII AIM Awards, with only one winner in each category and no second place. The time and effort invested in the application process is an opportunity to look at your business from a different perspective. Articulating how you stand out from the competition, when your competitors come from many different fields and industries, can help you gain a whole new perspective on your challenges and your strategies for success.
If you are not already a member then don’t worry, joining is quick and easy and will mean you benefit from our reduced members entry fee!
Membership Requirement: If you are submitting an entry on behalf of a brand, the agency must also become a member of the Marketing Institute Ireland (MII). This applies to all submissions.
Selecting the right categories to enter for the MII AIM Awards 2026 is crucial for showcasing your professional marketing strengths and achievements. Start by thoroughly reviewing the award categories and criteria to understand where your brand’s efforts align best.
Start by entering your company details. In order to save and progress through your entry, you must pay the entry fee at the start of the process this year.
Once you are ready and filled out all the required information, you can submit your entry.
Please ensure you submit your entry before the deadline on Thursday, February 5th at 5pm GMT.
Any entries that have been started but not submitted cannot be progressed through for judging.
If you have any questions at all about MII membership, the entry process, or the submission platform don’t hesitate to contact MII by email to Theresa@mii.ie. You may also find the answer in our FAQs below.
For individual and corporate members, please visit our members page here.
Membership Requirement: If you are submitting an entry on behalf of a brand, the agency must also become a member of the Marketing Institute Ireland (MII). This applies to all submissions.
We’re glad you have decided to enter MII AIM Awards 2026. Before you submit your entry form, we highly recommend you check when your membership expires and renew it as soon as possible. Entries will not be considered if the membership lapses before or on May 21st, the day of the award ceremony.
For Individual and Corporate membership-related queries please contact Rose at rose@mii.ie.
Alternatively, explore our individual and corporate memberships here.
If you are unsure about your membership status, please contact Rose at rose@mii.ie for individual and corporate memberships.
Entry is by digital submission on our awards platform.
Navigate here and click “enter now” under the relevant award category. You must be logged into your MII account to do so.
Once you have visited the award platform and set up an account, you can submit entries to multiple categories from there if desired.
Your entry should cover a marketing programme that has run during the calendar year 2025 i.e. 01/01/25 to 31/12/25. Please note that the campaign may have started in 2024 and may extend into 2026, but it must have been operational during 2025 to be valid.
Please note the Brand Campaign Award: This award will go to the strategy that exemplifies a deep understanding of the brand’s essence and values, while driving sustainable competitive differentiation and measurable commercial impact. This award celebrates the strategic thinking behind a brand’s growth and success, beyond creative execution.
Yes. As long as your work meets the criteria, you are eligible to enter as many categories as you choose.
We have added a feature to make this process easier. By selecting the ‘copy’ feature, your entry will be duplicated. Then you can change the award category as required and make edits to tailor your submission to the new criteria.
Yes, you may edit your entry up until the entry deadline of Thursday, February 5th at 5pm GMT.
After this time, the portal will lock and further editing, or entries, will not be possible.
Entry fees may be paid by credit card or invoice and must be paid to start your entry.
If your submission(s) have not been paid for at the close of entry, they may not be included for judging.
Please note, a merchant fee will be applied to entries paid by Visa, Mastercard and American Express. These fees will be added to your total and outlined in the payment summary.
If you still have questions, you can contact MII by email to leah@mii.ie.
For the purpose of this category, a Small Business is classified as having less than 50 employees and / or less than €10 million in turnover. In order to enter and win this category, you must meet this criteria.
Once entries have closed, each submission is carefully scrutinised by a prestigious panel of marketing practitioners and experts. The entries are evaluated against a set of criteria specific to each award and a shortlist of finalists is chosen. The winners remain a closely guarded secret until the gala event, when the envelopes are opened!
The shortlisted finalists will be published in the Irish Independent and posted on the MII website. Make sure you are ready to capitalise on this exposure!
Open for Entries: November 21st, 2025
Closed for Entries: February 5th, 2026
Shortlisted Announced: March 6th, 2026
Presentations by Finalists: April 15th-30th, 2026
Awards Ceremony: Thursday May 21st, 2026 at The Clayton Hotel, Burlington Road.
Please carefully note the entry deadline of February 5th at 5pm GMT.
This date is final and there can be no extensions granted. The submission platform will automatically close after the deadline to prevent any further entries.
This form will register your interest. We will be in touch when tables are available to book.
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