An MII AIM Award is the most prestigious accolade for marketing in Ireland, celebrating outstanding achievements across the industry. Winning an MII AIM Award is difficult because the competition is tough and the standard is high.
Winning or being shortlisted validates your work and highlights your contribution to business success. It is a chance to demonstrate to key stakeholders that you and your team are at the top of your profession.
Being associated with, shortlisted for, or winning an MII AIM Award is a powerful way to elevate both your personal and company brand. The recognition comes with extensive media exposure, further amplified through our events, social media platforms, blogs, and newsletters, ensuring your achievements reach a wide and influential audience.
Being recognised positions you as a leader in marketing and underscores your commitment to excellence in business and marketing. This can enhance your reputation among peers, clients, and stakeholders, solidifying your standing in the industry.
The MII AIM Awards are open to companies of all sizes and categories and the judging is designed to create a level playing field regardless of size of company or budget. Our emphasis is on recognising and rewarding the core competencies of the professional marketer, including strategy, insight and innovation.
The MII AIM Awards are the perfect opportunity to recognise the great work of you, your colleagues and your team. When the team are recognised nationally and by their peers for their work, it boosts morale, motivation and engagement. An MII AIM Award also highlights the high standard of your marketing practice and helps to attract new and outstanding talent as well as differentiating your company from the
competition.
The MII AIM Awards provide numerous networking opportunities throughout the year. From our launch event, where you’ll meet the Chair of the Judging Jury, to informal breakfast gatherings over the next six months, and culminating in the sell-out MII AIM Awards Ceremony on 22 May 2025, there are plenty of chances to connect with your professional peers. It’s the ideal platform to network while celebrating your success.
As marketers, our contributions can sometimes be overlooked within broader business functions. This is your chance to demonstrate to your board of directors, manager, and wider team that you are recognised as a top-tier marketing professional in Ireland.
There is an incredibly high standard at the MII AIM Awards, with only one winner in each category and no second place. The time and effort invested in the application process is an opportunity to look at your business from a different perspective. Articulating how you stand out from the competition, when your competitors come from many different fields and industries, can help you gain a whole new perspective on your challenges and your strategies for success.
If you are not already a member then don’t worry, joining is quick and easy and will mean you benefit from our reduced members entry fee!
Membership Requirement: If you are submitting an entry on behalf of a brand, the agency must also become a member of the Marketing Institute Ireland (MII). This applies to all submissions
Entries open on Friday, December 13th so we strongly recommend you get in touch now and start reaping the rewards of an MII membership!
Start by entering your company details and registering your interest. Your entry will then be saved, and you can login and edit right up until the final deadline of Thursday, January 30th at 5pm GMT. Don’t be afraid to start slow and build on your entry gradually.
Selecting the right categories to enter for the MII AIM Awards 2025 is crucial for showcasing your professional marketing strengths and achievements. Start by thoroughly reviewing the award categories and criteria to understand where your brand’s efforts align best.
Consider your most successful campaigns, innovations, and initiatives, and match them to the categories that will best highlight these accomplishments. It’s important to think about which categories will provide the most significant recognition and visibility for your brand. By carefully selecting the categories that best represent your brand’s excellence, you can maximise your chances of success and ensure your hard work is recognised.
This year, the National Marketing Competency Framework has helped us to map the award categories to the competencies in an effort to highlight all of your marketing investments, not just the higher profile programmes.
MII want to promote and recognise excellence across the full range of marketing competencies. While we can all understand that there is a bias towards the higher profile categories such as Brand, Advertising and Integrated Marketing, we encourage you to review all of your marketing activity against the National Marketing Competency Framework and the different categories that are open to you.
This year, we are encouraging entries into the following categories which we feel are under-represented relative to the activity we know is taking place: –
Once you are ready to submit, we will process your payment by credit card.
MII Members benefit from an entry fee of €399 for all categories except the Small Business Award and Gradam Margaíochta le Gaeilge categories. The entry fee for these two categories is €50.
Non-MII-Members must become a member before they can enter the awards.
For more info on becoming a member, visit our membership page. Once you are ready to join, you can contact rose@mii.ie regarding individual memberships and cecilia@mii.ie for corporate memberships
If you have any questions at all about MII membership, the entry process, or the submission platform don’t hesitate to contact MII by email to Theresa@mii.ie. You may also find the answer in our FAQs below.
For individual and corporate members, please visit our members page here.
Membership Requirement: If you are submitting an entry on behalf of a brand, the agency must also become a member of the Marketing Institute Ireland (MII). This applies to all submissions.
We’re glad you have decided to enter MII AIM Awards 2025. Before you submit your entry form, we highly recommend you check when your membership expires and renew it as soon as possible. Entries will not be considered if the membership lapses before or on May 22nd, the day of the award ceremony.
For Individual and Corporate membership-related queries please contact Rose and Cecilia at rose@mii.ie and cecilia@mii.ie respectively.
Alternatively, explore our individual and corporate memberships here.
If you are unsure about your membership status, please contact rose@mii.ie regarding individual memberships and cecilia@mii.ie for corporate memberships.
Entry is by digital submission on our awards platform.
Navigate here and click “enter now” under the relevant award category. You must be logged into your MII account to do so.
Once you have visited the award platform and set up an account, you can submit entries to multiple categories from there if desired.
Your entry should cover a marketing programme that has run during the calendar year 2024 i.e. 01/01/24 to 31/12/24. Please note that the campaign may have started in 2023 and may extend into 2025, but it must have been operational during 2024 to be valid.
Please note the Brand Strategy Award: This award will go to the strategy that exemplifies a deep understanding of the brand’s essence and values, while driving sustainable competitive differentiation and measurable commercial impact over a period of two years or more. This award celebrates the strategic thinking behind a brand’s growth and success, beyond creative execution.
For the purpose of this category, a Small Business is classified as having less than 50 employees and / or less than €10 million in turnover. In order to enter and win this category, you must meet this criteria.
Yes. As long as your work meets the criteria, you are eligible to enter as many categories as you choose.
We have added a feature to make this process easier. By selecting the ‘copy’ feature, your entry will be duplicated. Then you can change the award category as required and make edits to tailor your submission to the new criteria.
Yes, you may edit your entry up until the entry deadline of Thursday, January 30th at 5pm GMT.
After this time, the portal will lock and further editing, or entries, will not be possible.
Entry fees may be paid by credit card only and must be paid online at the time of submission.
If your submission(s) have not been paid for at the close of entry, they may not be included for judging.
Please note, a merchant fee will be applied to entries paid by Visa, Mastercard and American Express. These fees will be added to your total and outlined in the payment summary.
If you still have questions, you can contact MII by email to theresa@mii.ie.
Once entries have closed, each submission is carefully scrutinised by a prestigious panel of marketing practitioners and experts. The entries are evaluated against a set of criteria specific to each award and a shortlist of finalists is chosen. The winners remain a closely guarded secret until the gala event, when the envelopes are opened!
The shortlisted finalists will be published in the Irish Independent and posted on the MII website. Make sure you are ready to capitalise on this exposure!
Open for Entries: December 13th, 2024
Closed for Entries: January 30th, 2025
Shortlist Announced: March 6th, 2025
Presentations by finalists: March 24th – April 7th, 2025
Awards ceremony: Thursday May 22nd at The Clayton, Burlington Road.
Please carefully note the entry deadline of January 30th at 5pm GMT.
This date is final and there can be no extensions granted. The submission platform will automatically close after the deadline to prevent any further entries.
This form will register your interest. We will be in touch when tables are available to book.
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