The Economic and Social Impact of Marketing in Ireland

Watch our 2026 MII AIM Awards Masterclass Webinar with 2025 Emerging Talent Winner, Liam El Sibai, Senior Brand Manager at Diageo Ireland & 2025 Gradam Margaíochta le Gaeilge Winner, Nathan Kilgore, Marketing Manager at Just Eat Takeaway.

According to Adobe’s latest Digital Trends report, the future of marketing isn’t AI-powered — it’s creativity-powered, marketing-enabled, and AI-scaled. By blending creativity, intelligent automation, and seamless data systems, brands can close the experience gap and build the trust and loyalty that drive long-term growth.

An inspiring and exclusive EMC webinar featuring Professor Byron Sharp, the internationally acclaimed author of How Brands Grow and Director of the Ehrenberg-Bass Institute.

Discover the new MII National Marketing Professional Services, designed to support your path to certification. This includes the National Marketing Competency Framework, our comprehensive assessment, personalised development reports, certification options, and full pricing details — all explained in our webinar.

On May 1st, 2025, Ireland’s marketing community gathered at The Convention Centre Dublin for the inaugural MII National Marketing Conference-a landmark event dedicated to elevating the standards, skills, and impact of marketing professionals nationwide. The day brought together industry leaders, innovators, and rising stars to share insights, launch new initiatives, and chart the future of marketing in Ireland.

Dentsu Ireland released Wave 1 of its 2025 Pulse Survey, a study of over 1,000 Irish consumers that reveals ongoing financial and global concerns heading into the new year.

We are proud to partner once again with Alternatives to deliver this insightful report, packed with key trends on careers in marketing, hybrid and flexible working, DE&I, salaries, and benefits.

We had an insightful webinar with RED C Research & Flahavan’s, exploring one of the core drivers of brand growth – Mental Availability.

The European Marketing Agenda 2025 discusses how AI is reshaping and now integrating with marketing and sales across Europe as a result of the explosive growth of GenAI.

This report is designed to provide you with the insights, data, and context needed to navigate the challenges and opportunities in the year ahead.